????反對(duì)SUV的浪潮在上世紀(jì)90年代末達(dá)到頂點(diǎn)后，現(xiàn)在已經(jīng)漸漸冷卻下來(lái)。到如今，悍馬（Hummer）已經(jīng)宣布停產(chǎn)，福特（Ford）引以為豪的“探路者”（Explorer）也由一款基于皮卡的SUV車型變成了一款跨界車。雖然美國(guó)的高速公路上仍然不時(shí)能見到雪佛蘭巨無(wú)霸（Chevrolet Suburban）和日產(chǎn)（Nissan）Armada等大型SUV，但數(shù)量卻早已不如往日。與此同時(shí)，一種新的小型SUV——又叫CUV或緊湊跨界車，正在占領(lǐng)以往大型SUV的市場(chǎng)。例如別克（Buick）最新推出的昂科拉（Encore）就是其中之一。這款車型在韓國(guó)生產(chǎn)，現(xiàn)在已經(jīng)抵達(dá)了美國(guó)的銷售展廳。

????昂科拉登陸之前，從英國(guó)進(jìn)口的小型SUV——日產(chǎn)Juke已經(jīng)在美國(guó)取得了不俗的銷售業(yè)績(jī)。去年它的銷量達(dá)到3.6萬(wàn)多臺(tái)，比前年上漲了1.3%。別克昂克拉擁有外觀時(shí)尚、座椅位置高、載物空間靈活的優(yōu)勢(shì)，因此肯定會(huì)吸引那些既想購(gòu)買小型車，又不想放棄諸如多功能加熱方向盤等豪華配置的消費(fèi)者。

????通用汽車（General Motors）總裁預(yù)計(jì)，今年該公司在美國(guó)的市場(chǎng)份額將有所提升。別克的這個(gè)新產(chǎn)品線規(guī)模雖小，但注定會(huì)吸引不少消費(fèi)者來(lái)到通用汽車的展廳。去年通用汽車的美國(guó)市場(chǎng)占有率從19.6%下跌至17.9%。有金融分析師表示，通用汽車必須扭轉(zhuǎn)美國(guó)市場(chǎng)占有率的下跌勢(shì)頭，以證明它已經(jīng)穩(wěn)住了2009年破產(chǎn)后的頹勢(shì)。

????別克的一名市場(chǎng)高管勞埃德?比爾曼說(shuō)：“我們發(fā)現(xiàn)，維萊諾（Verano）的征服率已經(jīng)達(dá)到了50%或以上。我們認(rèn)為，同樣的情況也可能發(fā)生在昂科拉身上。”維萊諾是別克的一款小型轎車。“征服率”是汽車廠商用來(lái)衡量從其它競(jìng)爭(zhēng)品牌吸引過(guò)來(lái)的購(gòu)車者的比率，因此它意味著市場(chǎng)占有率的提高。

????汽車網(wǎng)站Edmunds.om的分析師杰西卡?考德威爾稱：“入門級(jí)SUV已經(jīng)出現(xiàn)了巨大的增長(zhǎng)趨勢(shì)，而且我們?nèi)詫⒖吹剿^續(xù)快速增長(zhǎng)，因?yàn)樗鼭M足了許多不同年齡群體的需求。”她還表示，像昂科拉這樣的車型“可以滿足普通消費(fèi)者的多種用途，因此只要人們誠(chéng)實(shí)面對(duì)他們的真正需求，它就可以代替MPV、皮卡或緊湊型轎車等車型。”

????昂科拉是由通用在韓國(guó)的子公司大宇公司（Daewoo）生產(chǎn)的，它有些像歐寶（Opel）的Mokka，后者是一款在歐洲近來(lái)頗受歡迎的車型。昂科拉的零售價(jià)起價(jià)在2.5萬(wàn)美元左右，徜若將所有可選的額外配置配全的話，價(jià)格可能會(huì)達(dá)到3萬(wàn)美元以上。

????北美國(guó)際汽車展（the North American International Auto Show）上，本田（Honda）公司展出了一款名叫“城市SUV概念車”的車型，造型十分獨(dú)特，本田預(yù)計(jì)將在2014年在美國(guó)銷售這款車型。這款新車將在墨西哥生產(chǎn)，它與本田的小型轎車飛度（Fit）基于同一架構(gòu)，長(zhǎng)度預(yù)計(jì)比當(dāng)下熱門的本田CR-V短９英寸。

????入門級(jí)SUV在歐洲也很熱門，標(biāo)志公司（Peugeot）預(yù)計(jì)將在今年三月的日內(nèi)瓦車展上展出一款新的迷你SUV。IHS Automotive咨詢公司對(duì)《金融時(shí)報(bào)》（Financial Times）表示，到2020年，入門級(jí)SUV的全球銷量有望從今年的70萬(wàn)輛增長(zhǎng)到240萬(wàn)輛。毫無(wú)疑問(wèn)，全球日益收緊的燃油經(jīng)濟(jì)性標(biāo)準(zhǔn)，正在刺激汽車設(shè)計(jì)師們?cè)O(shè)計(jì)更小、更輕，同時(shí)又具備實(shí)用性和撩人外觀的車型。

????以前，福特Expeditions或凱迪拉克凱雷德（Cadillac Escalades）的車主開著他們的龐然大物上路時(shí)，會(huì)覺(jué)得有些丟人，在城市里尤其如此。而現(xiàn)在，如果你開著小型SUV出門，一定不會(huì)覺(jué)得難為情了。（財(cái)富中文網(wǎng)）

????譯者：樸成奎

????Anti-SUV fervor has cooled since its peak in the late-1990s. The Hummer is no more and Ford's vaunted Explorer is now a crossover, rather than a truck-based model. Big vehicles like the Chevrolet Suburban and Nissan Armada still ply U.S. highways—though in smaller numbers. Meantime, a new breed of small SUV—called CUVs or compact crossovers—is taking hold. Exhibit A: Buick's new Encore, built in South Korea and now reaching U.S. Showrooms.

????The Encore follows on the heels of the popular Nissan (NSANY) Juke, imported from the U.K., which sold more than 36,000 units last year, up 1.3%. With a stylish exterior, high seating position and flexible cargo space, the Encore is meant to attract shoppers that might seek to downsize yet not forego luxury amenities, such as the optional heated steering.

????The new product segment for Buick, while small, is meant to attract new buyers to General Motors (GM) in a year when GM's chairman is forecasting a gain in U.S. market share. Last year, GM's U.S. share fell to 17.9% from 19.6%. Financial analysts say GM must stem share loss in the U.S. to prove it has regained stability following its 2009 bankruptcy.

????"We have seen a conquest rate of 50% or better for Verano," a small Buick sedan, said Lloyd Biermann, a Buick marketing executive. "We think the same could be true for Encore." Conquest is the term used by automakers to measure what proportion of buyers are trading from a rival brand, thus increasing share of market.

????Jessica Caldwell, an analyst for Edmunds.com, an automotive website, said "entry SUVs are where we see and will continue to see tremendous growth as [the category] satisfies so many different life stages." Cars like the Encore "can tick so many different boxes for the average consumer" and be a substitute for minivan, pickup or compact car "if people are honest about their actual needs."

????Built by GM's Daewoo affiliate in South Korea, the Encore is similar to the Opel Mokka, a model of rising popularity in Europe. It starts at a retail price of about $25,000 and can cost more than $30,000 with all optional equipment.

????At the North American International Auto Show, Honda (HMC) displayed what it called an Urban SUV concept, a swoopy looking model the Japanese automaker will bring to the U.S. in 2014. Built on the same architecture as the Honda Fit in Mexico, the new model is about nine inches shorter than Honda's compact and popular CR-V.

????The category is hot in Europe as well, a new Peugeot mini-SUV expected at the Geneva Motor Show in March. IHS Automotive told the Financial Times that global sales of the segment are expected to rise to 2.4 million by 2020 from 700,000 in the current year.

????No doubt that tightening fuel efficiency standards worldwide are playing a role in stimulating designers to create smaller, lighter designs that still will be useful—and maybe even sexy—to carbuyers.

????In any event, no one will have to suffer the discredit or humiliation that the owners of behemoths once withstood, especially in cities, when pulling up to the curb in their gas-guzzling Ford (F) Expeditions or Cadillac Escalades.