福特Atlas概念車

??? 專門用來在電視上播放的亮相大片已經過時了（謝天謝地），但福特公司（Ford）卻重新撿起了這種形式，同時進行了大幅改造。隨著一支現場吉他樂隊彈響伴奏，在一個模擬辦公樓骨架的鋼制格架中，六位電焊工揮舞著火花四射的火把從天花板上徐徐降下。他們剛落到地面，Atlas就從舞臺天花板的另一處從天而降。作為2015款F-150的概念車，Atlas憑借輕量車身和省油特性廣受好評，并對通用汽車（General Motors）即將推出的2014款皮卡構成直接挑戰。如果這款皮卡在展廳地板上無法大顯身手，那福特也總有辦法開辦自己硬漢級的太陽馬戲團（Cirque de Soleil）供它馳騁。

2. Ford Atlas concept

??? Made-for-TV spectacular reveals have (mercifully) fallen out of fashion, but Ford (F, Fortune 500) revisited old ways and made some dramatic updates. As a live guitar band blasted out a musical accompaniment, six welders brandishing what appeared to be live, spark-spewing torches were lowered from the ceiling in a steel-look grid resembling the skeleton of an office building. Once they reached the ground, the Atlas itself dropped out of the sky from a different spot on the arena ceiling. With its lightweight construction and fuel-saving features, the Atlas, a concept for the 2015 F-150, was well-reviewed and challenged General Motors' (GM, Fortune 500)coming 2014 trucks. And if the pickups don't work on the showroom floor, Ford can always open its own he-man production of Cirque de Soleil.