????全新的Myspace似乎就意味著兩樣?xùn)|西：一、它是讓當(dāng)前用戶（或許也讓所有人）找不著北的一團(tuán)亂麻；二、它是音樂巨星、同時(shí)也是這個(gè)網(wǎng)站主要投資人之一賈斯汀?汀布萊克的宣傳工具。

????打開啟動(dòng)畫面，出現(xiàn)的是一幅汀布萊克的巨幅照片和登錄/注冊(cè)入口。當(dāng)前用戶可以輸入已有用戶名和密碼直接登錄（界面很清晰，參見下圖）；新用戶則可以創(chuàng)建新賬號(hào)，或者用Facebook或Twitter這類社交媒體賬號(hào)登錄。不管用哪種方法登錄，在汀布萊克的巨幅照片隱去后，用戶都會(huì)被帶到另一個(gè)頁面，上面是一張只稍稍小一點(diǎn)兒的汀布萊克照片。這兩個(gè)頁面都提到了他的最新單曲——《西裝與領(lǐng)帶》（Suit & Tie）。

????要在這個(gè)仍被視為社交網(wǎng)絡(luò)的網(wǎng)站上找人，用戶可能會(huì)感到非常困惑，盡管這個(gè)網(wǎng)站上有更直接快捷的“發(fā)現(xiàn)音樂”（music discovery）模塊——10年前Myspace剛成立時(shí)就已經(jīng)推出這個(gè)創(chuàng)新功能了。搜索擁有活躍用戶賬號(hào)的人找不到任何熱門歌曲，不過有些搜索結(jié)果會(huì)提供那些在MySpace有個(gè)人頁面的藝人的主打歌曲，但為何出現(xiàn)這樣的搜索結(jié)果則讓人摸不著頭腦。

????首頁上沒有其他用戶的任何信息——只有藝人的情況。但如果你直接去找用戶資料，似乎還是能找到的。

????我用自己新建的一個(gè)Facebook賬號(hào)登錄了MySpace，然后從瀏覽歷史記錄中調(diào)出了Myspace用戶資料頁面。不知怎么地，隨后我就顯然同時(shí)登陸這兩個(gè)賬號(hào)了。當(dāng)我從舊賬號(hào)退出時(shí)，我想用自己剛申請(qǐng)的用戶名和密碼再登陸一次，但沒有成功。我想放些曲子歌——包括汀布萊克主頁上的曲子。但沒反應(yīng)，放不出來。導(dǎo)航功能也讓人暈頭轉(zhuǎn)向，盡管可能只需要花些功夫就能習(xí)慣。最起碼，它不夠直觀方便。實(shí)際上，很難弄清怎么去找任何東西。可能過段時(shí)間這些問題都能解決，但不管怎么說，現(xiàn)在的用戶會(huì)發(fā)現(xiàn)，這個(gè)網(wǎng)站給大家的體驗(yàn)跟以前我們所習(xí)慣的大不一樣了。當(dāng)然咯，與網(wǎng)站在Facebook出現(xiàn)之前的全盛時(shí)期相比，用戶數(shù)量要少多了。

????新網(wǎng)站提供了音樂流媒體播放、創(chuàng)建播放列表和電臺(tái)的功能。網(wǎng)站設(shè)計(jì)采用了極簡風(fēng)格，滾屏式導(dǎo)航條位于一側(cè)。公司已經(jīng)表過態(tài)，將不再與Facebook這類社交網(wǎng)絡(luò)競爭，而是要和Pandora和Spotify這類音樂網(wǎng)站一爭高低。

????2005年，新聞集團(tuán)（News Corp.）斥資5.8億美元收購了這個(gè)網(wǎng)站。本來這算是個(gè)重大機(jī)會(huì)，但它沒能把握好，反而弄得一團(tuán)糟。網(wǎng)站的設(shè)計(jì)慘不忍睹，用戶剛點(diǎn)開一個(gè)音樂背景資料，音樂就不請(qǐng)自來，放得震天響，還存在重大的隱私問題。不管是否公平，它還要對(duì)網(wǎng)站的青少年用戶中經(jīng)常發(fā)生的相互欺負(fù)事件負(fù)責(zé)。就在Facebook蒸蒸日上的時(shí)候，Myspace卻基本上在原地踏步，直到去年新聞集團(tuán)以區(qū)區(qū)3500萬美元把它賣給了包括汀布萊克在內(nèi)的一個(gè)投資集團(tuán)為止。

????還不算太久以前，Myspace還被視為主要服務(wù)于青少年的網(wǎng)站，但現(xiàn)在很多青少年卻從來沒聽說過它。而實(shí)際上它曾是互聯(lián)網(wǎng)上被人熱議多年的風(fēng)云網(wǎng)站。如果它現(xiàn)在這些試圖東山再起的做法能說明什么問題的話，那就是，它似乎不太可能再找回昔日的榮光了。（財(cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)

????The new MySpace seems to be two things: a confusing mess for existing users (and maybe everybody else), and basically a promotional vehicle for the music star Justin Timberlake, one of the main investors in the site.

????The splash screen presents a giant picture of Timberlake and an opportunity to log in, or to sign up. Existing users can (ostensibly -- see below) log in with existing user names and passwords, and new users can either create a new account or log in using another social-media network such as Facebook (FB) or Twitter. In all cases, after the opening screen with the giant picture of Timberlake, users are taken to a page with a slightly smaller picture of Timberlake. Both pages mention his new single, "Suit & Tie."

????Users might be confused if they try to find other users on what is still supposed to be a social network, albeit one more directly aimed at "music discovery"—which was MySpace's original mission way back when it first started a decade ago. Searches on people known to have active user accounts yield no hits, though some searches will offer "hits" on music artists that are featured on the site, but there's no clue as to why those results appear.

????There is nothing on the opening pages about other users—only about artists. User profiles, though, still seem to be there if you go to them directly.

????After I logged in with a new account attached to my Facebook profile, I called up a MySpace profile page from my Web history. Somehow, I was then apparently logged in to both accounts at the same time. When I logged out from my old account, I tried to log in again using my existing username and password. It didn't work. I tried to play some tracks—including on Timberlake's page. It didn't work. The music didn't play. The navigation seems bewildering, though it might simply take some getting used to. At the very least, it's less than intuitive. In fact, it's hard to know how to find anything.

????All this might be ironed out in time, but no matter what, current users of the site will find that it's a radically different experience from what they were used to. Of course, there are far fewer of those users than there were during the site's pre-Facebook heyday.

????The new site offers music streaming and the ability to create playlists and radio stations. The design is minimalist, with a sideways-scroll mode of navigation. The company has said that it no longer is trying to compete with social networks like Facebook, but rather with music services like Pandora (P) and Spotify.

????News Corp. (NWSA) purchased the site from its original owners for $580 million in 2005 and promptly began to flub what could have been a major opportunity. The design remained horrible; unbidden music would come blaring out of computer speakers as soon as a user clicked on a profile; and there were major privacy concerns. It also -- unfairly or not -- took lots of heat for the bullying that often occurred among the site's young user base. As Facebook ascended, MySpace basically remained the same until last year when News Corp. sold it for a paltry $35 million to an investor group including Timberlake.

????Not all that long ago, MySpace was considered a site mostly for kids and young adults, but there are now many teenagers who have never heard of it. It was the most talked-about site on the Internet for a couple of years. If its first attempt at rebirth is any indication, it seems unlikely that it will attain anything like that again.