????由于學(xué)校和大學(xué)向這個潛在的業(yè)務(wù)投資了數(shù)十億美元，教育公司現(xiàn)在有了很多動力參與其中。但這不僅僅是數(shù)字課本和應(yīng)用程序。在很多教育公司看來，即將到來的教育行業(yè)之戰(zhàn)將以學(xué)生數(shù)據(jù)為中心。

????理想的情況下，學(xué)生在數(shù)字課程中的每個變化都將被記錄和分析。它不僅是為了修改課程以滿足學(xué)生的當前需求，也是為了跟蹤學(xué)生的學(xué)習進度，同時確定他們的教育需求。這不僅發(fā)生在特定的某個課程中，還發(fā)生在他們的整個人生中。

????“收集數(shù)據(jù)，獲得學(xué)生從幼兒園到就業(yè)的情況，這就是我們想要投資的領(lǐng)域，”麥格勞-希爾高等教育集團（McGraw Hill Higher Education）數(shù)字產(chǎn)品部門總經(jīng)理杰伊?查克拉帕尼說。因此，隨著大學(xué)畢業(yè)等同于“完成學(xué)習”的觀念逐漸沒落，很多人把查克拉帕尼所說的那種數(shù)據(jù)收集項目視為教育行業(yè)的圣杯。

????在線教育創(chuàng)業(yè)公司Coursera 的聯(lián)合CEO和共同創(chuàng)始人安德魯?恩格說，“接受四年教育并在此后四十年里停止學(xué)習的舊模式”正在日益走向消亡。該公司提供斯坦福（Stanford）、普林斯頓（Princeton）和杜克（Duke）等大學(xué)的免費在線課程。“我們工作的四十年時間里，科技將使我們能夠以前所未有的方式繼續(xù)學(xué)習。”

????能夠在學(xué)生們的整個人生中始終與他們保持同步（在人生的每一步都為他們提供合適的產(chǎn)品）的公司可能將擁有教育的未來。（財富中文網(wǎng)）

????譯者：千牛絮

????With billions of dollars in potential business from schools and universities, education companies have plenty of incentive to get in now. But it goes beyond just digital textbooks and apps. For many of these companies, the educational business battle to come will center on student data.

????Ideally, every move a student makes in a digital course will be tracked and analyzed to not only change a program to meet a student's current needs, but to track a student's progress—and determine their educational needs—not just during a given course, but throughout their lives.

????"Collecting data, having a student profile that goes from kindergarten through professional [life] is where we want to invest," says Jay Chakrapani, general manager in charge of digital products at McGraw Hill Higher Education. So, as the concept of "finishing school" at college graduation goes by the wayside, many consider the kind of data collection project Chakrapani is talking about the holy grail for the education business.

????"The old model of getting educated in four years and coasting for the next 40 years" is growing increasingly less relevant, says Andrew Ng, co-CEO and co-founder of online education startup Coursera, which offers free online courses from universities like Stanford, Princeton, and Duke. "In the 40 years we continue to work, tech will allow us to continue to learn in a way that wasn't available."

????The companies that can keep pace with students throughout their lives—offering the right products to them each step of the way—will likely own the future of education.