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那些年,消費電子展紅過的概念

那些年,消費電子展紅過的概念

Kurt Wagner和JP Mangalindan 2013-01-11
每年的消費電子展總會冒出很多令人目眩神迷的新概念和新產品。盡管它們的起點是一樣的,但最終的命運卻各不相同。還記得當年的聯網冰箱嗎?說實話,我們也不記得了。但是4G網絡和平板電腦卻已經開始壯大。

????4、聯網電視——表現平平

????聯網電視的情況與交互電器一樣,從網飛(Netflix)、Roku和Xbox Live上觀看電影和表演固然很好,但是卻無法通過應用和其他流媒體服務來吸引消費者。邁克奎維說,2012年聯網電視在市場上泛濫——根據Strategy Analytics的統計,到2012年底,全球家庭中有超過1億臺智能電視——但是用戶并沒有跳出觀看傳統電視的習慣。也許傳言中的蘋果電視(是的,又是蘋果)能讓消費者相信他們可以用電視干一些看電影以外的事情。據說英特爾也有能力做到這一點。

????5、平板電腦——成功!

????去年,平板電腦制造商除去在屏幕上做文章之外,也更加敢于在外型上下功夫。聯想(Lenovo)展示的IdeaPad Yoga是一臺13英寸的筆記本,類似于超極本——換言之,屏幕張開后既輕又薄。瞧:這就是一臺隨時響應,功能齊全的平板電腦。盡管現在已經有多種平板電腦,而且它們幾乎無處不在,麥克奎爾依然期待今年能有更多的試驗品誕生。

????6、連接WiFi的照相機——表現平平

????用戶總是希望能立刻分享自己的相片和視頻。2012年,數碼相機試著向安卓和iPhone取經。索尼(Sony)、HTC和諾基亞(Nokia)在消費電子展上推出了能連接WiFi的相機,向顧客口袋里的智能手機發出了挑戰。它們的優點是畫質更高,缺點是顧客得掏腰包購買一款和智能手機功能相同的產品。目前大家對此觀點莫衷一是。對業余的拍照者而言,智能手機已經足夠了。

????7、Windows 8——情況不明

????鑒于2012年是微軟最后一次在消費電子展上發表主旨演講,至少他們還是吸引了大家的眼球。微軟的Windows 8操作系統支持觸控界面,這個界面在Windows Phone上看起來非常像拼接式風格的地鐵指示牌。盡管電腦制造商們希望去年秋天發布的Windows 8能夠提振一路下滑的PC機銷量,情況卻未能如他們所愿。根據NPD集團的信息,PC機的節日期間的銷量同比下降了11%。用戶對操作系統也是褒貶不一。

????8、OLED電視——表現平平

????有機發光二極管簡稱OLED,在2012年的消費電子展上風靡一時——理應如此。高清畫質配上4毫米厚的顯示屏,對家庭觀眾來說可謂一次全新的體驗。問題在于,沒有人買得起。LG于本周宣布,其55英寸OLED屏幕將于3月發售,售價為驚人的12,000美元。

????4. Connected TV -- Not so much

????The same holds true for connected television, which is great for streaming movies or shows via the likes of Netflix (NFLX), Roku or Xbox Live, but has failed to engage consumers with apps or other streamed offerings. Connected TVs flooded the market in 2012 – more than 100 million smart TVs were in homes worldwide by the end of 2012 according to Strategy Analytics -- but consumers aren't expanding outside of traditional television watching, says McQuivey. Perhaps the rumored Apple television (yes, again) can convince consumers to use their TV for more than just movies. Intel is said to be working on such a device too.

????5. Tablets -- Bingo!

????Last year saw tablet-makers get even more daring with form factors beyond mere screen size. Lenovo unveiled the IdeaPad Yoga, a 13-inch laptop that resembled your typical ultrabook -- that is to say, thin and light -- until you flipped the screen back. Voila: a responsive, fully-functional tablet. While there have been plenty of tablet models that went absolutely nowhere, McQuivey expects even more experimentation this year.

????6. WiFi-Connected Cameras -- Not so much

????Instantly. That's how quickly users expect to share photos or videos. Digital cameras tried to learn a few things from Androids and iPhones in 2012. WiFi-capable cameras from Sony (SNE), HTC, and Nokia (among others) were unveiled at CES and provide competition for the smartphones already in consumers' pockets. The benefit is higher quality photos. The downside is opening your wallet for a product that does what your smartphone can already do. Reviews have so far been mixed. For the casual photographer, a smartphone does the trick.

????7. Windows 8 -- Jury's out

????Given 2012 was Microsoft's final appearance at CES as top keynoter, at least the company turned heads. Its Windows 8 operating system sports a touch-based interface, one that strongly resembles the tile-based Metro look in Windows Phone. Though PC makers had hoped Windows 8's launch last fall would boost slumping PC sales, that hasn't happened yet. According to the NPD Group, holiday PC sales fell 11% compared with the same period in 2011. Users have also had mixed experiences with the software.

????8. OLED Televisions -- Not so much

????Organic light-emitting diode televisions, or OLED, were all the rage at CES 2012 – and rightfully so. A high-quality picture coupled with a screen only 4 mm thick promised to offer a completely new experience for home viewers. The problem: no one can afford one. LG announced this week that its 55-inch OLED screen, which will be available in March, will cost a whopping $12,000.

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