????“智能互聯(lián)社區(qū)主張萬物互聯(lián)，”惠布里茨說。“對(duì)于一個(gè)城市的市政府而言，重要的是要在商業(yè)價(jià)值方面開始考慮速度和信息提供。”

????這一點(diǎn)在思科2012年“影響論壇”的舉辦地諾娜湖社區(qū)這樣的超大開發(fā)項(xiàng)目上就得到了體現(xiàn)。諾娜湖社區(qū)位于奧蘭多地區(qū)，占地面積達(dá)7,000英畝,思科在那里正在為塔維斯托克集團(tuán)提供咨詢服務(wù)，幫助后者建造占地650英畝的“醫(yī)療城”，其中將會(huì)包括一家養(yǎng)老院、一家退伍軍人醫(yī)院、一家兒童醫(yī)院以及向住戶提供超快速光纖網(wǎng)絡(luò)連接服務(wù)。

????思科“影響論壇”開幕之夜的主持人是塔維斯托克集團(tuán)高級(jí)副總裁撒迪厄斯?西摩。塔維斯托克集團(tuán)幾年前買下了諾娜湖社區(qū)所在地塊，計(jì)劃與奧蘭多市及幾家非營利性的合作伙伴一起開發(fā)綜合用地項(xiàng)目。思科向塔維斯托克集團(tuán)提供戰(zhàn)略咨詢、設(shè)備及其他配套服務(wù)，以此支持諾娜湖社區(qū)項(xiàng)目。

????正如西摩所述，諾娜湖社區(qū)項(xiàng)目的成功取決于如下押注是否能夠獲得成功：超高速互聯(lián)網(wǎng)（包括通過布線把每幢房子的網(wǎng)絡(luò)連接速度設(shè)定在10倍于標(biāo)準(zhǔn)寬帶的水平）將會(huì)吸引醫(yī)療專家在該地區(qū)生活，從事研究工作。而且如果開發(fā)商和思科能夠恰好協(xié)調(diào)配置這些便利設(shè)施的話，該地區(qū)的房價(jià)將保持高位溢價(jià)水平。如果你可以在未受污染的土地上（而不是在一個(gè)現(xiàn)有的城市里）建造這樣的社區(qū)的話，那么你更加容易下這個(gè)賭注。這個(gè)賭注依據(jù)的想法是：信息技術(shù)已成為繼電力、供暖及供水之后的第四項(xiàng)公用服務(wù)。

????這個(gè)賭注還促使思科進(jìn)入產(chǎn)品設(shè)計(jì)和品牌推廣。它的技術(shù)手段在這些領(lǐng)域可能無法減弱一些老大哥般的設(shè)計(jì)。在諾娜湖社區(qū)，思科首席演示官吉姆?格拉布展示了一部“raspberry pie”——這是一款最初面向兒童銷售的售價(jià)為35美元的電腦。格拉布說：“這部電腦可以成為車庫門開啟器，可以成為自動(dòng)調(diào)溫器。”

????錢伯斯稍后說：“在這個(gè)面積只有曼哈頓一半大小的大都市地區(qū)，差不多10年之后就會(huì)擁有數(shù)十萬億個(gè)傳感器。”這時(shí)格拉布側(cè)身走過舞臺(tái)，向與會(huì)者展示一系列監(jiān)控?cái)z像頭。“這個(gè)系統(tǒng)具有這個(gè)功能，如果小孩失蹤了，那么這個(gè)系統(tǒng)就可以利用銀行攝像頭及其他地方的攝像頭來迅速找到小孩，”錢伯斯插話說。“因此，突然之間，我們能夠以一種非常獨(dú)特的方式來保護(hù)兒童及環(huán)境。”

????對(duì)于錢伯斯而言，政府的勇氣意味著支持利用攝像頭來保護(hù)兒童的構(gòu)想。隨著思科進(jìn)入一些老城市，它有必要對(duì)一些民眾可能提出的憤怒批評(píng)做好準(zhǔn)備。

????譯者：iDo98

????"Smart+ Connected Communities argues for the Internet of everything," Huijbregts says. "It's important for a municipality to start thinking about speeds and feeds in terms of business value."

????This plays out in mega-developments like Lake Nona, the site of Cisco's 2012 Impact Forum. Lake Nona is a 7,000-acre site in the Orlando area where Cisco is advising the Tavistock Group on the rollout of its 650-acre "Medical City," which will include a nursing home, veterans' hospital, children's hospital, and ultra-fast fiber connections to homes.

????The emcee for opening night of its Impact Forum was Thaddeus Seymour, senior VP of Tavistock Group, which purchased Lake Nona several years ago, planning the area for mixed-use development with the city of Orlando and non-profit partners. Cisco has been giving a combination of strategy advice, equipment, and other services to Tavistock to support the Lake Nona project.

????As Seymour tells it, Lake Nona's success hinges on a bet that Internet overdrive -- including wiring each house for a connection up to 10 times faster than standard broadband -- will attract medical experts to live and conduct research in the area and will sustain a price premium if the developer and Cisco tune the amenities just right. This wager -- which is much easier to make when you can build on unspoiled land rather than in an existing city -- is based on the idea that IT has become a "fourth utility" on top of power, heat, and water.

????This bet also pulls Cisco into product design and branding, areas where its tech skills may fail to soften some Big Brother-like designs. At Lake Nona, Cisco chief demonstration officer Jim Grubb showcased a "raspberry pie," a $35 computer initially marketed to kids. "It can be your garage door opener, it can be your thermostat," said Grubb.

????"In this metropolitan area, which is half the size of Manhattan, there will literally in 10 years be billions of sensors," said Chambers a bit later, as Grubb sidled across the stage to show off a range of surveillance cameras. "This has the capability, if a child disappears, to be able to use the bank cameras and others to quickly locate them," interrupted Chambers. "So it suddenly begins to allow us to protect our children and our environment in a very unique way."

????Government courage, to Chambers, means embracing the idea of protecting kids with cameras. As Cisco moves into older cities, it should brace itself for some static.