2013汽車狂想曲
ALEX TAYLOR III
2013-01-05
2013年已經到來。新的一年里,超級珍藏版法拉利問世;菲亞特500推出豪華轎車;汽油價格繼續高企。這些或嚴肅、或詼諧的預測,哪些會變成現實?
5月 ????2014款皮卡正式發布五個月后,通用汽車開始對它進行量產——但這時卻發現手頭竟還有成千上萬輛待售的2013款皮卡。因此,通用大打促銷牌,成為自從李?艾柯卡20世紀70年代為克萊斯勒公司(Chrysler)推出營銷活動以來力度最大的促銷,當時的口號是“買一輛車,得一張支票”(Buy a Car, Get a Check)。 |
May ????GM finally starts building its 2014 pickups after revealing them to the public five months earlier -- only to discover it still has hundreds of thousands of unsold 2013 models on hand. The resulting incentive binge is the largest since Lee Iacocca's "Buy a Car, Get a Check" campaign for Chrysler in the late 1970s. |