最大的銷量悲劇

今年上市的道奇達特（Dodge Dart）可謂開局不利。11月份的銷量比10月有所下跌，而且克萊斯勒已經積壓了112天的存貨。評測人員普遍認為，作為一款緊湊車型，道奇達特沒有什么可向消費者推薦的亮點。克萊斯勒表示無須為此擔心，這是一個選擇的問題。克萊斯勒的一位發言人稱：“我們只是還沒弄清楚，顧客到底想要哪些配置。”不過到12月初，道奇達特的存貨已經積壓了40,000臺，顯然道奇達特也應像菲亞特500一樣有所行動。克萊斯勒希望明年推出一款引擎馬力更大的高性能R/T版本扭轉頹勢。

Biggest sales surprise: Not-so-good kind

Launched this spring, Dodge's Dart has stumbled coming out of the gate. Sales fell in November from the month before, and Chrysler has accumulated a 112-day supply. Reviewers found little in the Dart to recommend to buyers shopping for a compact car. Not to worry, Chrysler says, it is a problem about choices: "We just haven't figured out what configurations our customers want," a spokesperson said. But with 40,000 unsold Darts on the ground at the beginning of December, Dart needs a Fiat-style reboot. It hopes to get one when a super-slick R/T model with a bigger engine arrives in the new year.

底特律的壞消息之一

豐田（Toyota）一度曾是美國最大的汽車零售品牌。今年11月，豐田以87臺的微弱優勢擊敗雪佛蘭，成為美國銷量第二的汽車品牌（包括批量銷售）。凱美瑞（Camry）作豐田最暢銷的車型迎來了五年以來銷量最大的一個月，而雪佛蘭最暢銷的Silverado皮卡卻由于雪佛蘭拿不出像競爭對手那樣大的優惠而出現下跌。因此Silverado皮卡出現了139天的巨額存貨積壓，雪佛蘭不得不在12月推出了姍姍來遲的現金優惠。

Bad news for Detroit

For some time, Toyota (TM) has been the largest selling retail brand in America. In November,Toyota became the second-best-selling brand overall (fleet sales included) beating Chevrolet by 87 units. Sales of Camry, Toyota's best-selling model, enjoyed their best month in five years, while sales of the Silverado pickup, Chevy's most popular model, plunged when Chevy declined to match incentives offered by competitors. Left with huge inventories of unsold trucks, a 139-day supply, Chevy belatedly put some more cash on the hood in December.

底特律的壞消息未完待續

美國最大的汽車殘值評估機構ALG近日預測了22個汽車細分市場的2013款車型3年后的保值率，即其殘值與銷售價格的百分比，看看屆時哪款車型最為保值。結果底特律沒有一款車型上榜。本田和謳歌（Acura）成了主流和高級品牌中的贏家，而在所有上榜車型中，來自豐田的車型最多。就連一向被美國品牌壟斷的皮卡領域，豐田的Dundra皮卡也打敗了福特（Ford）F-150、雪佛蘭Silverado和道奇Ram，成為最保值的皮卡。

More bad news for Detroit

ALG, formerly Automobile Lease Guide, identified the 2013 models in each of 22 -- count 'em, 22 -- segments that are forecast to retain the highest percentage of their sticker price after three years of ownership. Not a single one came from the Detroit Three. Honda and Acura were the winning mainstream and premium brands, while Toyota had the highest number of top-ranked models. It even swept the pickup category, formerly an all-American segment, with Tundra beating out Ford F-150, Silverado, and Dodge Ram.