紅與黑

回溯2012年的汽車業(yè)，我們發(fā)現(xiàn)，許多車企原本可以走上一馬平川的康莊大道，但最后卻由于人為因素，把坦途走成了“山路十八彎”。意外狀況的確時(shí)有發(fā)生，但有些卻是可以避免的。以下就是幾個(gè)掌舵人走錯(cuò)路的例子。還有幾個(gè)案例，則是他們在走上彎路后，又重回正軌。

Naughty and nice

Tracking the year 2012 in autos reveals an unusual number of straightaways that were transformed into hairpins and switchbacks by human folly. Yes, stuff happens, but some stuff is more avoidable than others. Here are some notable instances where drivers behind the wheel failed to negotiate the curves -- and a couple of instances where, thank goodness, they did.

預(yù)測未來的水晶球失靈之一

日產(chǎn)（Nissan）CEO卡洛斯高森2010年曾預(yù)測道，到2014年，日產(chǎn)將在全球賣出50萬輛聆風(fēng)（Leaf）電動(dòng)車。目前日產(chǎn)離這個(gè)銷量目標(biāo)還差得很遠(yuǎn)。今年11月，高森本人也承認(rèn)，即便2012年聆風(fēng)在美國的銷售目標(biāo)只有20,000臺(tái)，日產(chǎn)離這個(gè)目標(biāo)也差得很遠(yuǎn)。事實(shí)上，它就算想追平2011年的9,674臺(tái)的銷量數(shù)據(jù)也不是件容易的事。

Cloudy crystal ball dept. #1

In 2010, CEO Carlos Ghosn predicted Nissan would be selling 500,000 Leafs worldwide by 2014. He has a lot of ground to make up. In November, Ghosn conceded that sales of the all-electric Leaf would not reach its far more modest U.S. goal of just 20,000 in 2012. In fact, it will struggle to match its 2011 total of 9,674.

預(yù)測未來的水晶球失靈失靈之二

2010年初，菲亞特-克萊斯勒（Fiat-Chrysler）的CEO塞爾吉奧?馬基奧尼曾表示，到2012年末，阿爾法羅密歐（Alfa Romeo）品牌將重新登陸美國市場，屆時(shí)將推出一款中型轎車、一款運(yùn)動(dòng)旅行車和一款跨界車。到2011年9月，菲亞特-克萊斯勒官方表示，這三款車型的上市計(jì)劃已經(jīng)取消了，阿爾法羅密歐重新登陸美國的時(shí)間也將被推遲到2013年，而不是2012年。而且第一款在美國上市的車型將是4C跑車。但事實(shí)上，阿爾法羅密歐登陸美國的計(jì)劃還是一拖再拖。今年9月，馬基奧尼對經(jīng)銷商表示，阿爾法羅密歐的回歸還將進(jìn)一步推遲，第一款車型可能得等到2014年才能在美上市。

Cloudy crystal ball dept. #2

In early 2010, Fiat-Chrysler CEO Sergio Marchionne said Alfa Romeo would be relaunched in the U.S market by late 2012, with a mid-size sedan, a sport wagon, and a crossover. By September, 2011, officials were saying that plans for all three models had been scrapped; the Alfa brand would be reintroduced to the U.S. in 2013, not 2012; and the first model to reach these shores would be the 4C sports car. But delays continue to pile up: This fall, Marchionne told dealers that Alfa's return would be further postponed, and the first car would not be arriving until 2014.