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2012年度暢銷車型十大黑馬

2012年度暢銷車型十大黑馬

ALEX TAYLOR III 2012-12-28
購車者拿不定主意時往往會選擇有促銷活動的車型,以下是由于這個原因而在2012年大賣的10款車。它們不是閃亮登場的新車,而是經久不衰的老牌暢銷車型。

????整理2012年最暢銷的明星車型時,我把目光放在了那些擁有出色銷售紀錄的贏家上:也就是更多依靠口碑和價值、而不是重新設計外觀獲勝的車型。

????整理出來的結果讓我大吃一驚。

????我打算找出那些沒有花大價錢“整容”,卻照樣吸引了新客戶的車型,它們才是車企真正的搖錢樹。新車型往往要上市好幾年后才能開始賺錢,因為那時才能攤銷掉技術開發、機器加工以及上市發布等環節的成本。因此,我沒有只考慮同比2011年銷售增幅最大的車型,而是篩選了所有改款車型后,專門關注那些一直暢銷的老款車型。

????我本以為這張名單上都是福特(Ford)F-150皮卡和豐田凱美瑞(Toyota Camry)這樣長銷不衰的經典老款車。但經過汽車網站Edmunds.com的統計分析師計算后,勝出的多是更老款的車型。這些車一直通過大力促銷不斷吸引著客戶,而購車人最看重的因素莫過于價格實惠。

????下面就是2012年10款無需改款、銷量卻大幅增長的車型。

????In compiling a gallery of 2012's top showroom performers, I went looking for the proven winners: cars with a track record of success that depended more on reputation and value than a fashionable new redesign.

????I was surprised by what I found.

????The plan was to identify those models that had managed to win additional customers without the benefit of costly makeovers. These holdovers can be the most profitable ones for automakers. New cars don't make any money until they've been on the market for several years because they have to amortize engineering, tooling, and launch costs. So instead of just recording the vehicles that recorded the highest percentage sales increases compared with 2011, I weeded out all those models that had been reworked and only looked at carryover models.

????I expected my list to be studded by hardy perennials like the Ford F-150 pickup and Toyota Camry. But after some number crunching by the crack statisticians at Edmunds.com, the winners turned out to be mostly older models that had been heavily incentivized to keep drawing customers after the new wore off. More than anything, car buyers like to find a deal.

????Here are the 10 models that made the biggest sales gains in 2012 without the benefit of a redesign.

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