Moguldom Media Group vs. 黑色娛樂電視臺（維亞康姆）

????挑戰目標：一家初創企業能否挑戰歷史悠久的品牌，在非洲裔美國人媒體市場中占得一席之地？

????創業故事：2006年，曾從事過律師助理的賈馬林?馬丁成立了以黑人為主要受眾的八卦網站Bossip。當時，他驚奇地發現，專門針對24至40歲年輕非洲裔美國女性的媒體公司屈指可數。34歲的馬丁說：“沒人認為這個市場會蘊含巨大的機遇。”通過訪談提拉?班克斯等明星，以及一個適用于手機的平臺，Bossip大獲成功。很快，馬丁又開設了另外五家生活類網站，包括針對新媽媽的MommyNoire和為音樂愛好者提供的Hip-Hop Wired。馬丁著了魔似地研究網站用戶的上網習慣，成功地積累了網站流量；另外，他還獲得了寶潔（P&G，《財富》500強）和星巴克（Starbucks，《財富》500強）等大廣告商們的青睞。他表示，目前公司共有員工45人，年收入達到110萬美元。他的下一個目標是：創立一個全天候播放的視頻頻道。

Moguldom Media Group vs. BET (VIACOM)

??? The challenge: Can a startup take on venerable brands to grab a share of the African-American media audience?

????What he did: When Jamarlin Martin launched the black-oriented gossip site Bossip in 2006, the former paralegal was surprised that so few media companies targeted younger (ages 24 to 40) African-American women. "I didn't see anyone saying this is a big opportunity," says Martin, 34. Thanks to dish on celebs like Tyra Banks and a mobile-friendly platform, Bossip took off. Martin soon spun out five other lifestyle sites, from MommyNoire (for new moms) to Hip-Hop Wired (for music lovers). Focusing on building traffic by obsessively studying the web-surfing habits of his readers, Martin snagged big advertisers likeP&G (PG, Fortune 500) and Starbucks (SBUX,Fortune 500). Today his 45-employee company generates revenue of $11 million a year, he says. Next: a 24/7 video channel.