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亞馬遜融資30億美元怎么花?

亞馬遜融資30億美元怎么花?

Adam Lashinsky 2012-11-30
感恩節后,亞馬遜這家科技巨頭不動聲色地籌集了30億美元的巨額資本,而且融資成本幾乎為零。這么大一筆錢怎么花?根據亞馬遜網站列出的業務清單來判斷,野心勃勃的亞馬遜可以有很多選擇。

??? AbeBooks。珍稀圖書和教科書。

????Amazon Local。本地團購服務。

????Amazon Supply。工商業和科研產品供應。(測試版)

????Amazon Web Services。可擴展云服務。

????Amazon Wireless。移動電話和無線服務計劃。

????Askville。社區問答。

????Audible。下載有聲讀物。

????BeautyBar.com。高端美容產品網站。

????Book Depository。圖書網站,全球包郵。

????CreateSpace。獨立出版,輕松如意。

????Diapers.com。嬰兒用品大全。

????DPReview。數碼相機測評網站。

????Fabric. Sewing, 縫紉編織。

????IMDb。電影、電視和明星。

????Junglee.com。印度購物網站。

????Myhabit。私人時尚設計師品牌閃購網站。

????Shopbop。設計師時尚品牌。

????Soap.com。健康、美容及居家必備品。

????Wag.com。包羅萬象的寵物用品。

????Warehouse Deals。開箱打折貨品。

????Woot。測試版團購網站。(這是我的描述。亞馬遜的描述令人費解,似乎與實際情況不符。)

????Yoyo.com。購買玩具的樂樂園。

????Zappos。鞋類及服裝。

????Vine.com。綠色生活全囊括。

????Casa.com。廚房、儲物及家居用品。

????這些品牌中很多都是亞馬遜收購來的,如Audible、Zappos和IMDb。有些網站顯然是亞馬遜沒能買到手的、一些更成功的初創企業的翻版。亞馬遜網站首頁的最下面還提供了一個自身的“依托于互聯網的廣告”業務鏈接,對網絡廣告行業堪稱一大威脅。它沒有提到今年收購的機器人公司Kiva Systems,后者繼續運行自己的網站,看起來在為非亞馬遜客戶服務。

????那么,亞馬遜能怎么花這30億美元?我們不妨自己數數。

????譯者:早稻米

AbeBooks. Rare books and textbooks.

????Amazon Local. Great local deals in your city.

????Amazon Supply. Business, industrial and scientific supplies. (beta)

????Amazon Web Services. Scalable cloud services.

????Amazon Wireless. Cellphones & wireless plans.

????Askville. Community answers.

????Audible. Download audio books.

????BeautyBar.com. Prestige beauty delivered.

????Book Depository. Books with free delivery worldwide.

????CreateSpace. Indie publishing made easy.

????Diapers.com. Everything but the baby.

????DPReview. Digital photography.

????Fabric. Sewing, quilting and knitting.

????IMDb. Movies, TV & celebrities.

????Junglee.com. Shop online in India.

????Myhabit. Private fashion designer sales.

????Shopbop. Designer fashion brands.

????Soap.com. Health, beauty and home essentials.

????Wag.com. Everything for your pet.

????Warehouse Deals. Open-box discounts.

????Woot. Beta deal site. [My description. Amazon's is so confusing it defies description.]

????Yoyo.com. A happy place to shop for toys.

????Zappos. Shoes & Clothing.

????Vine.com. Everything to live life green.

????Casa.com. Kitchen, storage & everything home.

????Amazon acquired many of these brands, like Audible, Zappos and IMDb. Some of the sites are clear copycats of more successful startup companies that Amazon hasn't yet bought. Amazon includes a link at the bottom of its home page to its "Internet-based ads" business, a very real attack on the online advertising industry. It makes no mention of the robotics company it acquired this year, Kiva Systems, which continues to maintain its own web site and gives the appearance of serving non-Amazon customers.

????So, how can Amazon spend $3 billion? Let us count the ways.

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