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UC掌門人:移動瀏覽器是王道

UC掌門人:移動瀏覽器是王道

Kurt Wagner 2012-11-16
俞永福是中國最大的手機瀏覽器公司UC優視首席執行官,他堅信瀏覽器將最終取代應用程序,是移動互聯網的未來。目前,UC已經占據了亞洲4成的份額,每月訪問量已經突破1,600億次。而且,公司正在積極進軍美國市場。

????如果哪家公司能證明這一切,那UC優視一定能算一個。除了是中國市場的老大,UC瀏覽器還聲稱占據了20%的印度市場份額。亞洲的大部分主流手機中都預裝了UC瀏覽器,例如三星(Samsung)、LG、宏達電(HTC)、摩托羅拉(Motorola)和聯想(Lenovo),不過iPhone卻不在此列。俞永福現在已經把注意力轉向了美國。上個月,UC優視在加州硅谷設立了首家辦事處。UC優視正在美國招兵買馬,招聘工程師和開發者,定制適合美國用戶的UC瀏覽器。俞永福相信UC瀏覽器的品質將因此獲得提升,從而媲美火狐、Chrome和Safari等美國市場的主流瀏覽器。

????不過,取代應用程序可是個艱難挑戰。2011年,應用程序市場市值高達85億美元。預計到2016年,這個數字將達到令人恐怖的460億美元。2012年第二季度,中國市場僅貢獻了蘋果應用程序商店3.1%的營收。

????至于Mozilla,這家軟件社區最近宣布將自行研發火狐操作系統。新系統預計將于明年在巴西上市,是Mozilla對另一新興市場南美洲的一次試水。Mozilla已和西班牙電信(Telefónica)展開合作,意味著新系統會登陸該公司的Vivo手機。顯然,火狐系統將預裝火狐手機瀏覽器。如果移動互聯網公司希望成為Facebook那樣的10億級公司,那么新興市場和成熟市場都不可或缺。俞永福說:“我們希望成為一家‘華裔美國’公司,而不僅僅是來到美國的中國公司。我們并不認為自己需要全球化,我們需要的是‘全球本土化’。”

????譯者:項航

????If any company is in a position to prove this theory, it may be UCWeb. Aside from its dominance in China, it also claims more than 20% of the market in India. UCWeb browsers come pre-loaded on most major handsets in Asia, including Samsung, LG, HTC, Motorola and Lenovo -- but not the iPhone. Yu has since turned his attention to the U.S., opening an office in California's Silicon Valley last month. UCWeb is in the process of hiring American engineers and developers to tailor its product to an American audience, a step that Yu believes will provide a higher-quality browser capable of competing with established American browsers like Firefox, Chrome and Safari.

????Displacing Apps may be a challenge, though. The app market was worth more than $8.5 billion in 2011 and is predicted to reach a whopping $46 billion by 2016. In Q2 2012, China accounted for only 3.1% of App Store revenue.

????In Mozilla's case, the software community recently announced the creation of its own Firefox OS. The OS is scheduled to launch in Brazil early next year, an attempt to establish credibility in another emerging market: South America. Mozilla's partnership with Telefónica means that the OS will come equipped on the company's Vivo handsets. Obviously, Firefox OS will come pre-loaded with the Firefox mobile browser. If mobile companies hope to join Facebook (FB) at the billion-user level, it is clear that expansion into both emerging and established mobile markets is a must. "We need to be more like a Chinese-American company and less like just a Chinese company coming to the U.S.," says Yu. "We don't consider ourselves to be going global, we consider ourselves to be going 'glocal.'"

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