????近年來(lái)，移動(dòng)互聯(lián)網(wǎng)發(fā)展極為迅速，大有趕超傳統(tǒng)互聯(lián)網(wǎng)之勢(shì)。尤其在新興市場(chǎng)，這種趨勢(shì)更為明顯。由于價(jià)格原因，這些地方的居民極少購(gòu)買昂貴的個(gè)人電腦，但大部分人都擁有智能手機(jī)。此外，對(duì)于大部分科技人士而言，移動(dòng)上網(wǎng)就算不是唯一的，也應(yīng)該是他們最青睞的上網(wǎng)方式。過(guò)去這個(gè)夏天，中國(guó)和印度的移動(dòng)上網(wǎng)流量在歷史上都首次超過(guò)了傳統(tǒng)的桌面平臺(tái)。

????一家中國(guó)公司正在引領(lǐng)這股潮流并希望將業(yè)務(wù)擴(kuò)張至美國(guó)?！皩?duì)于想真正擁有10億級(jí)用戶的公司而言，我認(rèn)為兩大關(guān)鍵（因素）必須重視：移動(dòng)互聯(lián)網(wǎng)和亞洲?！敝袊?guó)最大的手機(jī)瀏覽器公司UC優(yōu)視（UCWeb）首席執(zhí)行官俞永福如是說(shuō)。UC瀏覽器和蘋果（Apple）Safari和谷歌（Google）Chrome一樣，都是手機(jī)瀏覽器。雖然大部分移動(dòng)廠商往往把注意力放在了操作系統(tǒng)或應(yīng)用程序上，但UC優(yōu)視堅(jiān)信手機(jī)瀏覽器才是引領(lǐng)全球數(shù)十億用戶的關(guān)鍵門戶所在。

????UC優(yōu)視現(xiàn)在已經(jīng)表現(xiàn)出這種潛力。它的UC瀏覽器目前牢牢占據(jù)了亞洲市場(chǎng)四成的份額。誕生于2004年的UC瀏覽器目前每月頁(yè)面訪問(wèn)量已超過(guò)1,600億次。俞永福希望它的用戶數(shù)能在未來(lái)五年突破10億大關(guān)。這個(gè)目標(biāo)并非遙不可及，因?yàn)閬喼薜貐^(qū)移動(dòng)互聯(lián)網(wǎng)發(fā)展迅猛，而UC瀏覽器在此地區(qū)根基很牢固。僅中國(guó)就擁有10億多手機(jī)用戶，活躍移動(dòng)互聯(lián)網(wǎng)用戶數(shù)也已突破4億。印度也不甘落后，它的手機(jī)用戶數(shù)也在迅速接近10億。Mozilla社區(qū)火狐（Firefox）工程部總監(jiān)喬納森?南丁格爾說(shuō)：“在發(fā)展中國(guó)家，絕大部分人與互聯(lián)網(wǎng)的第一次親密接觸都是通過(guò)某款移動(dòng)設(shè)備。”

????1997年，第一款智能手機(jī)瀏覽器誕生。此后，手機(jī)瀏覽器的速度和功能都有了巨大的飛躍。手機(jī)瀏覽器在很大程度上提供了一種開(kāi)源平臺(tái)，用戶可以隨心所欲地瀏覽各種網(wǎng)站。與之相對(duì)應(yīng)的是應(yīng)用程序，它們絕大部分都是封閉的，只允許用戶和開(kāi)發(fā)者之間的交流，人為封鎖了他們與第三方廠商的聯(lián)系。俞永福稱：“不論是谷歌、Facebook，還是亞馬遜（Amazon）的平臺(tái)，我認(rèn)為沒(méi)有哪家公司愿意他們從中坐收30%的收入?！彼侵柑O果和谷歌等公司對(duì)于在其應(yīng)用中發(fā)生的交易收入抽成；而在網(wǎng)頁(yè)中進(jìn)行的交易則無(wú)需支付此類費(fèi)用，甚至包括通過(guò)移動(dòng)設(shè)備進(jìn)行的交易。

????瀏覽器的擁護(hù)者聲稱他們擁有許多應(yīng)用程序所不具備的優(yōu)勢(shì)：網(wǎng)站開(kāi)發(fā)者不需要任何產(chǎn)品發(fā)布許可就能訪問(wèn)瀏覽器。維護(hù)手機(jī)網(wǎng)站的成本也更低，因?yàn)殚_(kāi)發(fā)者無(wú)需專門針對(duì)微軟（Microsoft）Windows Phone或蘋果iOS等數(shù)個(gè)不同平臺(tái)。同時(shí)，對(duì)網(wǎng)站進(jìn)行更新更加容易，堪稱天衣無(wú)縫。

????Mobile Internet browsing is quickly overtaking traditional web surfing, particularly in emerging markets where few people own expensive PCs but many own smartphones. For many of the world's technology users, mobile Web is the preferred, if not only, Internet option. This past summer, mobile Internet traffic in both China and India surpassed desktop Internet traffic for the first time in history.

????One company in China is riding that wave -- and hoping to expand its business in the U.S. "For companies that aspire to really become billion-user companies I think there are two key [things] that they have to focus on: mobile Internet and Asia," argues Yu Yongfu, CEO of China's largest mobile browser, UCWeb. UCWeb is akin to Apple's (AAPL) Safari or Google's (GOOG) Chrome for mobile devices. Major mobile players often focus on operating systems or apps, but UCWeb believes the mobile browser is the most important gateway to billions of customers around the world.

????The company has demonstrated the potential reach of such software, capturing 40% of the market share in Asia. Founded in 2004, UCWeb's users now generate more than 160 billion page views per month. Yu hopes to reach the billion-customer mark in the next five years, not an unrealistic goal given his firm's footing in Asia where mobile browsing is booming. China alone has over one billion mobile subscribers with more than 400 million active mobile Internet users. India's subscriber base is also rapidly closing in on one billion. "Most people's first personal interaction with the Internet in developing markets is going to be a mobile device of some kind," says Johnathan Nightingale, Director of Firefox Engineering at Mozilla.

????The speed and functionality of mobile browsers have greatly increased since they were first unveiled for smartphones in 1997. For the most part, mobile browsers offer open-source platforms that allow users to freely navigate between websites. Most apps are closed source, in contrast, allowing communication between users and app developers, but limiting the freedom to interact with third parties. "Whether we're talking about Google, Facebook (FB) or Amazon (AMZN)," says Yu, "I don't think any company is going to continue to be willing to have someone stand in the middle taking 30% of the cut." He is referring to the cut companies like Apple and Google take of purchases made within apps; transactions on the Web aren't subject to such fees -- even when made from a mobile device.

????Browsers boosters say they offer a number of advantages over apps: Developers of websites accessed through a browser do not need to wait for approval to release their products. Utilizing mobile browsing also lowers maintenance costs because developers do not have to design for multiple operating systems like Microsoft (MSFT) Windows Phone or Apple's iOS. Updates can be rolled out more seamlessly as well.