????任天堂的在線數字游戲業務究竟前景如何？我們目前尚無法預測。該公司近期的首要目標是下一代游戲平臺Wii U。Wii U預計于11月中旬上市，將提供eShop接入。高德納（Garter）分析師布萊恩?布勞稱：“任天堂進入的時間太晚，而且進展也不夠快。我認為用戶只要能連上eShop就謝天謝地了。”

????與此同時，任天堂還打算繼續銷售老款Wii游戲機。10月15日，該公司宣布將Wii的價格從150美元下調至130美元。

????任天堂應該好好關注一下谷歌（Google）和蘋果（Apple）。智能手機、平板電腦以及iPod touch等掌上設備都是絕佳的移動游戲平臺，但莫菲特對此不以為然，認為這些產品根本無法與3DS相抗衡。不過，分析師們認為，蘋果的應用程序商店和谷歌Play將成為任天堂爭奪移動玩家的最大對手。

????事實上，雖然谷歌Play發布時間相對較晚（谷歌2012年將音樂商店和安卓市場合并，推出谷歌Play。），但從應用程序數量上來看，它已經開始逐步接近競爭對手蘋果。看來，任天堂唯一的希望是，eShop也能同樣取得同樣高速的增長。

????譯者：項航

????Nintendo's position in the online market business is also entwined with its future. The company's near-term outlook rests in large part on its next generation console, the Wii U, which is set to hit stores in mid-November and will have eShop connectivity. "Nintendo is very late to this game, and they can't move fast enough," says Gartner analyst Brian Blau. "I don't think that their users are probably going to complain that much as long as they have connectivity."

????At the same time, Nintendo seems set on continuing to offer its traditional Wii console. The company announced on October 15 that it would drop the price of the original Wii to $130 from $150.

????Meanwhile, Nintendo had better keep an eye on Google (GOOG) and Apple (AAPL). Smartphones, tablets, and handheld devices like the iPod touch are now all mobile gaming platforms, and while Nintendo's Moffitt doesn't think those other products directly compete with the 3DS, analysts view Apple's App Store and Google Play as some of Nintendo's chief rivals in the fight for the mobile gamers' time and money.

????In fact, Google Play, a relatively late entry to the app store world (Google combined its music store with the Android Market in 2012 and launched Google Play.), is within striking distance of its Apple counterpart in terms of number of available apps. Nintendo can only hope the eShop experiences similar growth.