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三位被環境逼出來的成功企業家

三位被環境逼出來的成功企業家

JOSH KLEIN 2012-10-12
成功的創意企業家之所以獲得成功,往往是因為他們感到自己別無選擇,只能做已經在做的事情,而不是因為特別大的野心或特別杰出的技能。以下三位的成功經歷就是最好的證明。

比亞克?因格爾斯

????有些創業者在打造自己想要的事業時,可選余地更小。37歲的建筑設計師比亞克?因格爾斯就是一個例子。從丹麥新建的國家海洋博物館到美國時代廣場上那顆巨型的“跳動的心”雕塑,還有他的書《是即是多——漫畫建筑進化論》(Yes Is More: An Archicomic on Architectural Evolution),他的作品如今已遍布全世界。

????因格爾斯承認,雖然也嘗試做過其他事情,但他最終選擇建筑是因為他不斷在這個領域取得成功。“我最初的夢想是成為一名圖畫小說家。但由于沒有教授圖畫小說的專科學校,我學了建筑,”他說。“我想,它能學到很多畫圖工具,別的不說,至少它能讓我很好地畫背景。”

????三年級時,因格爾斯完成了首個建筑實踐,贏得了第一項競賽獎項。盡管初戰告捷,他還是覺得做建筑單調乏味。

????“畢業后,我去了鹿特丹一家建筑公司工作。那時的我年輕而失意,只是一個助理建筑師,直到快50歲才能看到自己的作品造出來,”因格爾斯說。因此,他決定創建一家名為“Remake”的互聯網新興公司,希望在電影行業一試身手,但最終沒有成功。

????“后來,我做了另一個項目ETechture,嘗試為年輕的建筑設計師打造一個互聯網平臺,在這上面他們可以以非常低的價格出售設計。這是利用互聯網為打算建房、但負擔不起知名建筑師費用的人們提供的一條途徑,”他說。“這個創意獲了一些獎項和一項現金獎勵,但隨后納斯達克股市大跌,所有的投資興趣頃刻間都消失得無影無蹤。”

????在這兩項嘗試期間,英格爾斯也曾隨性試驗不同的建筑理念。在第二個企業失敗后,他環顧四周,發現自己已經榮獲了三項建筑競賽大獎。“這為我做了決定,”他說。“不是什么了不起的重大決定——因為它幾乎就是唯一的選擇。”

????當然,如今英格爾斯意識到建筑是他的一大愛好。“一旦對建筑著了迷,其他任何事情都變為是實現建筑的途徑。我喜歡好點子,但如果它們不能產生建筑,誰在意?就好比,‘啊,這不錯,但建筑在哪兒?’”

????譯者:早稻米

Bjarke Ingles

????Some entrepreneurs get even fewer options when it comes to carving out the career they want. Take architect Bjarke Ingles, 37; his work is all over the place these days, from the new Danish national Maritime museum, to a giant pulsing heart in Times Square, and his book Yes Is More: An Archicomic on Architectural Evolution.

????By his own admission, Ingles ended up in architecture because he kept being successful in it despite trying to do other things. "My original fantasy was to be a graphic novelist. But in the absence of a graphic novel academy, I went into architecture," he says. "I figured it would give me a lot of drawing tools and, if nothing else, would make me good at drawing backgrounds."

????As a third-year student, Ingles set up his first architecture practice and won his first competition. Despite that initial success, he found architecture stultifying.

????"When I graduated, I went to work in Rotterdam in an architecture company. I was a young, frustrated guy in a business where you had to be a lay architect until your late 40s before you could get any of your own work produced," Ingles says. So he decided to try his hand at an Internet startup called "Remake" for the film industry, which ultimately didn't work out.

????"So then I did another project called ETechture, trying to make an Internet-based platform for young architects where they could sell their plans at a very low price. It was a way to use the Internet for people that wanted to build a house but couldn't afford a big-name architect," he says. "The idea won awards and a cash prize, but then the NASDAQ crashed and all interest vanished for a while."

????In between these efforts, Ingles had been noodling away on various architecture concepts, and after his latest venture failed, he looked around and found that he'd won three major architecture competitions. "That made the decision for me" he says. "It wasn't a big decision -- it was almost like the only decision."

????Now, of course, Ingles recognizes architecture as one of his big loves. "Once you get bitten by architecture everything else becomes a way to get buildings made. I love good ideas, but if they don't result in a building, then who cares? It's like 'yeah that's great, but where's the building?'"

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