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政府應該向商界學習的5個地方

政府應該向商界學習的5個地方

Patricia Sellers 2012-10-10
上周的《財富》(Fortune)雜志“最具影響力女性峰會”(Most Powerful Women Summit)上,我與凱倫?休斯站在一起。她曾是小布什總統(tǒng)的高級顧問,如今是公關業(yè)巨頭博雅(Burson-Marsteller)的副董事長。“商界領袖在這里探討的很多經(jīng)驗也適合華盛頓,”休斯告訴我,而且還拿IBM的羅睿蘭和施樂(Xerox)的烏爾蘇拉?伯恩斯等CEO在臺上接受采訪時說的話舉例子。我禁不住邀請她為我們寫篇文章。她在乘飛機從加州返回得克薩斯的途中寫了這篇文章。看起來這些睿智的建議對商界和政界領導人都適用。

????3.團隊協(xié)作。體育運動可以從很多方面幫助培養(yǎng)領導人,杜邦(DuPont)董事長兼CEO柯愛倫在討論這個問題時一語中的。她說:“在體育運動中,不管你喜歡與否,都必須與團隊中的其他人一起玩。得學會合作……完成任務。”

????假若有一條經(jīng)驗,是華盛頓賓夕法尼亞大道兩邊和兩端的人們需要真心牢記的話,那就是這條。在我的公司里和美國整個企業(yè)界,共和黨人和民主黨人都在攜手合作完成工作。事實上,多樣化的意見和方法在形成解決方案的過程中非常寶貴。華盛頓是時候該采取這樣的姿態(tài)和方式了。

????4.面對現(xiàn)實。社交媒體和其他傳播渠道的爆炸效應要求當今的企業(yè)必須“真實、透明和人性化,”可口可樂公司(Coca-Cola)高級副總裁溫迪?克拉克說。要獲得成功,企業(yè)不能再僅僅提供三言兩語的企業(yè)通稿。它們必須回應投訴,講好故事,激勵社區(qū),并將客戶和粉絲放在首位。

????華盛頓需要這樣面對現(xiàn)實的態(tài)度。美國人厭倦了朗朗上口的口號和簡單的解決方案。選民是聰明的,他們知道要解決這些問題很難。他們希望領導人更加透明、更切實際,承認自己的錯誤,將民眾利益放在高于他們狹隘的政治利益之上的位置。

????5.最后,華盛頓需要聽取這樣一條經(jīng)驗,羅睿蘭稱她是從媽媽那里學習到的。“沒有過不去的坎。”

????商界和政界有很多地方都可以相互學習。我希望華盛頓有些人能聽進去這些建議。

????譯者:早稻米

????3. Play like a team. During a discussion of the many ways that playing sports can help prepare leaders, Ellen Kullman, Chair and CEO of DuPont (DD) made the point that "in sports, you have to play with other people on the team whether you like them or not. You learn to work together… to get the job done."

????If ever there were a lesson that both sides of the aisle and both ends of Pennsylvania Avenue need to take to heart, that is it. In my company and in businesses across America, Republicans and Democrats work together and get the job done. In fact, diversity of opinion and approach is viewed as valuable in helping shape solutions. It's time for Washington to adopt that attitude and approach.

????4. Get real. The explosion of social media and other communication channels requires today's companies to be "authentic, transparent and human," said Wendy Clark, Senior Vice President of The Coca-Cola Company (KO). To be successful, companies can no longer just provide a two-sentence corporate line. They have to answer complaints, tell good stories, celebrate the community and put their customers and fans first.

????Washington needs a dose of that reality. Americans are tired of sound bites and pat solutions. Voters are smart and know the problems are hard. They want leaders to be more transparent and real, to admit their mistakes and put the interests of the people ahead of their narrow political interests.

????5. Finally, Washington needs to hear a lesson that Ginni Rometty said she learned from her mom. "Nothing is insurmountable."

????The worlds of business and politics have much to learn from each other. I hope some in Washington are listening.

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