在大學宿舍里創業的美國姑娘們
互動家裝玩具Maykah 創始人:愛麗絲?布魯克斯,詹妮弗?凱斯勒,貝蒂娜?陳 年齡:24歲,28歲,24歲 學校:斯坦福大學研究生院 畢業時間:2012年,2012年,2013年 ????斯坦福(Stanford University)研究生布魯克斯、凱斯勒和陳都記得自己兒時最喜歡玩的是傳統意義上的男孩玩具——從樂高到下棋,再到鋸子(是的,鋸子)——并因此產生了對數學和科學的興趣。這三位女性的本科專業分別是工程、神經科學和數學——她們希望能讓下一代女孩也對科學、技術、工程和數學(STEM)類課程感興趣。她們的解決方案是什么?Roominate。這款互動性房間玩具可以讓孩子們自己設計、建造、布線以及裝修。布魯克斯說:“我們正在鼓勵女孩們自己動手;用身邊的東西進行試驗,享受發現的樂趣。” ????下一步?她們的公司名Maykah由“制作”的英文make變異而來,Roominate是公司的第一款產品。這個三人創業小組在大眾融資平臺Kickstarter上有1,000位支持者,目前已經募集到了資金8.5萬美元,超過了她們6萬美元的目標。現在她們正在用這筆錢投入生產,網站已開始接受2012年假日季的預訂。 |
Maykah Founder(s): Alice Brooks, Jennifer Kessler, & Bettina Chen Age: 24,28,24 School: Stanford University (graduate school) Graduation: 2012, 2012, 2013 ????Stanford graduate students Brooks, Kessler, and Chen have fond childhood memories of playing with traditionally male toys -- from Legos to a chessboard to a saw (yes, a saw) -- which excited them about math and science. The women's undergrad majors covered engineering, neuroscience, and math -- and they hope to get the next generation of girls interested in STEM subjects. Their solution? Roominate, a kit that lets children create design, build, wire, and decorate their own interactive rooms. "We are encouraging young girls to become makers; to experiment with what is around them and learn the joy of discovery," says Brooks. ????Up next? Their company's name, Maykah, is a play on the work "make", and Roominate is its first product. The trio have over 1,000 backers on Kickstarter, where they've raised $85,000, exceeding their goal by $60,000. They're currently using the this money to produce the pre-orders from their website and have also started taking pre-orders for the 2012 holiday season. |