亞歷克塞?馮?托貝爾

年齡：28歲

公司：LearnVest

創(chuàng)辦時(shí)間：2009年

????2006年在摩根士丹利做交易員時(shí)，馮?托貝爾開始填寫她的第一份401k計(jì)劃，她意識到自己對個(gè)人理財(cái)?shù)牧私馐悄敲瓷佟Ｋ暮芏嗯耘笥岩灿邢嗨频臓顩r——沒有多少資源能吸引（或幫助）這些年輕女性。2008年在哈佛商學(xué)院時(shí)，馮?托貝爾休學(xué)創(chuàng)辦了一家能解決這個(gè)問題的公司。

????這家公司從博客起步，如今已成為女性的理財(cái)工具。這家公司目前已經(jīng)籌集了2,500萬美元，并在今年推出了LearnVest Planning Services，將用戶與理財(cái)規(guī)劃師聯(lián)系起來，詳細(xì)提供從簡單的預(yù)算到投資組合計(jì)劃不等的服務(wù)。不同的服務(wù)打包價(jià)格介于89美元至599美元之間。事實(shí)上，馮?托貝爾旨在普及理財(cái)規(guī)劃，讓所有人都支付得起。“對自己的收入/資產(chǎn)制定一份計(jì)劃，能給人毋庸置疑的安全感；能讓人安然入睡，放手追尋自己的夢想，”她說。“我從根本上相信，理財(cái)規(guī)劃不應(yīng)成為一項(xiàng)奢侈品。”

Alexa Von Tobel

Age: 28

Company: LearnVest

Founded: 2009

????As a trader at Morgan Stanley in 2006, Von Tobel began filling out her first 401k and realized how little she knew about personal finance. Many of her girlfriends found themselves in similar positions -- and there were no resources that appealed (or helped) these young women. While at Harvard Business School in 2008, Von Tobel took a leave of absence to create a business that could address the issue.

????What started as a blog has become a financial tool for women. The company has raised $25 million and launched LearnVest Planning Services, which connects users with financial planners to map out anything from a simple budget to a portfolio plan, this year. Prices range from $89-$599 for the different service packages. Indeed, Von Tobel aims to democratize financial planning, so it's accessible to all. "Having a plan for your money gives you an undeniable feeling of security; it allows you to sleep through the night and go after your dreams," she says. "I fundamentally believe that financial planning should not be a luxury."