????從COM 400畢業的學生充分感受到了社交媒體教育在就業市場給他們帶來的優勢。去年春天，艾米麗?馬希爾發微博稱：“面試的時候，我跟其他人相比有巨大的優勢，因為我獲得了@HootSuite_U認證！#NewhouseSM4 @DR4WARD。”艾米麗的社交媒體技能幫助她在美國國家廣播公司新聞社（NBC News）旗下的WETM-TV獲得了一份電視記者的實習工作，并且在一家首飾零售商店獲得了一個全職職位——社交媒體總監。沃德稱：“學會如何明智地使用社交媒體，給了雇主聘用你的理由。幫助個人與機構有效管理數字與社交平臺，發揮它們的優勢，將會成為增長最為迅速的一個職業領域。”

????本文作者瑞恩?霍恩莫斯（@invoker）是HootSuite網站的CEO。該網站是一個社交媒體管理系統，已有500萬用戶，其中包括《財富》百強公司中的79家。霍恩莫斯每天接觸Facebook、Twitter、LinkedIn和其他全球最大的社交網絡，對社交媒體與大企業之間的交叉領域有獨到的見解。

????翻譯：劉進龍/汪皓

????His COM 400 grads have already seen the benefits of social media education in the job market. "I was at a huge advantage in a job interview bc i was @HootSuite_U certified! #NewhouseSM4 @DR4WARD," tweeted Emily Maher last spring, whose social media skills helped earn a TV reporting internship with NBC News affiliate WETM-TV in New York and a paid position as social media director of a retail jewelry outlet. "Learning how to use social media smartly gives employers a reason to hire," Ward says. "Helping individuals and organizations harness digital and social communication to their advantage will become one of the fastest growth segments."

????Ryan Holmes (@invoker) is the CEO of HootSuite, a social media management system with nearly five million users, including 79 of the Fortune 100 companies. In the trenches everyday with Facebook, Twitter, LinkedIn and the world's largest social networks, Holmes has a unique view on the intersection of social media and big business.