????冰激凌智屏當然可以迎合不斷改變的電視觀看口味，因為它還擁有音樂下載和互聯網應用等功能選項。但它依然需要與某種云服務連接在一起。否則的話，它就只是一個沒有調諧器的屏幕而已。郝義指出：“在全球范圍內推出這種產品將非常困難，因為它是一款基于安卓操作系統的產品。與智能手機制造商不同，我們不想在沒有內容的情況下就把它推向國際市場。”

????冰激凌智屏這類產品進一步顯示，中國電視機制造商已經克服了它們之前存在的老問題：難以對不斷變化的趨勢作出反應，難以適應不斷演變的市場。這一點，再加上持續降低的電視市場進入壁壘，為中國電視制造商提供了一個過去不存在的機會，有望幫助TCL公司成功地彌合其國際業務。隸屬于NPD集團的專業顯示器市場調查機構Display Search提供的數據顯示，TCL公司只差一步就能進入世界五大電視制造商之列。

????“就技術研發而言，中國電視機制造商現在已追趕上來了，中國品牌過去推出一項新技術往往需要花費數年時間，”DisplaySearch北美電視研究項目主管保羅?蓋格農表示。“在市場推廣領域，它們依然處于落后地位。如果它們能夠解決這個問題，它們非常有望做大海外市場。”

????譯者 任文科

????The device certainly could appeal to the changing tastes in viewing TV, as it also has options for music downloads and Internet applications. But it still requires a connection to a cloud service, or else it is just a screen without a tuner. "It would be difficult to launch this one product for the world, because it is Android-based we don't want to bring it empty like you can with a smartphone," noted Yi.

????Products such as the Ice Screen further suggest that the Chinese TV makers have overcome a prior issue of reacting to changing trends and trying to adapt to evolving markets. This, coupled with the continued low barrier of entry for TV makers, has presented an opportunity that hasn't existed in the past, and which could help TCL – which now ranks just outside the top five makers of sets according to NPD Groups' Display Search – successfully bridge its business internationally.

????"The Chinese set makers are doing their job catching up in technical development that typically took the Chinese brands a years to roll out," says Paul Gagnon, director of North America TV Research at DisplaySearch. "They still lag in promoting marketing. If they can figure that out, they would have a real chance to make it big overseas."