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亞馬遜加大籌碼挑戰蘋果

亞馬遜加大籌碼挑戰蘋果

Adam Lashinsky 2012-09-11
亞馬遜已經在很多方面證明,它最有能力在平板市場挑戰蘋果公司的霸主地位。日前,亞馬遜推出了最新的Kindle,再次有力地證明了這一點。

????亞馬遜的新產品令人滿意,發布會也光彩奪目,但這些都無法掩蓋一個事實,即在平板市場,亞馬遜仍然遠遠落后于蘋果。周四,雖然亞馬遜展示了優秀的音樂與圖片整合特色,但大部分數字音樂和許多圖片集都在蘋果平臺上。【《華爾街日報》(The Wall Street Journal )周四報道,蘋果計劃推出一項與流媒體音樂服務Pandora類似的網絡音樂廣播服務,此舉將擴大其在音樂領域的主導地位。】雖然亞馬遜也擁有一個強大的內容生態系統,但在某些關鍵領域,蘋果更加強勢。與一家生態系統領導者競爭,絕對是一場硬仗。

????當然,商業巨頭紛紛以新鮮的創意展開針鋒相對的競爭,對于一名消費者和商業觀察家來說,是令人振奮的好消息。一場專利官司沒什么大不了,創新不死!

????譯者:劉進龍/汪皓

????A glitzy presentation of satisfyingly new products shouldn't obscure the fact that Amazon remains well behind Apple in the tablet market. Amazon showed nice music and photo integration features on Thursday. But most digital music and many photo collections are on Apple platforms. (The Wall Street Journal reported Thursday that Apple is planning a Pandora-like service, a move that would deepen its music offerings.) Amazon has a powerful ecosystem. But Apple's is even more powerful in key areas. Fighting an ecosystem leader is an uphill battle.

????Still, it's refreshing as a consumer and a business observer to see titans going head to head with each with fresh ideas. Innovation isn't dead. It will take more than a patent case to kill it.

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