????一支三百多人的督察隊在奧運期間的倫敦街頭四處巡查，他們的工作并不是為了保護市民，而是為了保護奧運會的贊助商，對所謂的“埋伏式營銷”加以制裁。有些零售商利用奧運會的標識（比如五環，甚至是奧運會的名稱），但他們并未支付贊助費成為正式的贊助商。而包括維薩公司（Visa）、可口可樂（Coca-Cola）、麥當勞（McDonalds）和阿迪達斯（Adidas）在內的十一家公司為獲得倫敦奧運會贊助商授權支付了共14億美元。奧運會組織方收這筆錢的意思是，贊助商授權屬于獨家所有。

????2007年，即倫敦被確定為奧運會舉辦城市的一年之后，位于韋茅斯的肉鋪老板丹尼斯?斯普爾被迫摘下了店鋪中奧運五環形狀的香腸標識，因為奧運品牌督查隊威脅要對他處以高達3萬美金的罰款。

????A 300-strong task force is prowling the London streets during the Olympics. Their job is not to protect the citizenry, but the Games' sponsors by cracking down on "ambush marketing," a.k.a. retailers that use Olympic branding (the rings, or even just the name) without paying to be an official sponsor. Eleven companies -- including Visa, Coca-Cola, McDonalds, and Adidas -- have paid a total of $1.4 billion for the right. And organizers mean for it to be exclusive.

????In 2007, a year after London was named host of the Games, butcher Dennis Spurr of Weymouth was forced to take down a sign depicting sausages in the shape of the Olympic rings after brand police threatening him with fines of up to $30,000.