服飾行業8大經典敗筆
西爾斯百貨的標語T恤衫 ????今年3月,西爾斯百貨(Sears)推出了一系列針對年輕女孩的T恤衫,上面大都寫著“別讓姐在產道里踢你!”和“好女孩不用防狼噴霧”之類的標語。而在嬰兒用品方面,西爾斯百貨推出了一款帶有脫衣舞娘風格的抽穗裝飾連身衣,以及寫有“搖一搖”和“我們是愛爾蘭官方飲酒隊,今天做愛爾蘭人,明天宿醉不醒。” ????對此,消費者非常憤怒,批評這些產品令人不快而且歧視婦女。許多消費者給公司寫信批評這些產品。在《紐約每日新聞報》(New York Daily News)關于此次爭議的報道中,一位憤怒的西爾斯百貨員工自己都承認:“太無禮了,真是令人難以置信。我也有孩子,所以我也非常理解消費者的憤怒,西爾斯百貨必須將這些產品下架,同時采取補救措施?!?月份,西爾斯百貨停止了這些產品的銷售。 |
Sears' slogan T-shirts ????In March, Sears offered a line of T-shirts for young girls, which featured slogans like "Don't make me kick you in the birth canal" and "Nice girls don't use pepper spray." In a related line for babies, the retailer offered a onesie with tasseled, stripper pasties and shirts that read "Shake Me" and "Official Irish Drinking Team, Irish Today Hungover Tomorrow." ????Shoppers were furious, and condemned the products as offensive and misogynistic. They wrote letters to the company criticizing the products. In a New York Daily News piece about the controversy, a frustrated Sears employee admitted, "I cannot believe how offensive this is. I have kids, I understand, we need to take it down and take corrective measures." Sears stopped selling the products in March. |