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服飾行業8大經典敗筆

服飾行業8大經典敗筆

BEN TOREN 2012-07-24
服飾行業不只有衣香鬢影、光鮮亮麗。稍有不慎,平時安全無害的衣服鞋子就有可能引發公眾的怒火,甚至社會的抵制。阿迪達斯的“腳鐐”鞋就是一個經典的例子。當然,耐克、茵寶等知名品牌也都有過馬失前蹄的時候。

彭尼百貨的女生T恤衫

????去年夏天,彭尼百貨(JC Penney)針對7到16歲的女生推出了一款T恤衫,上面寫著“我是萌妹子,作業哥代勞。”這讓消費者非常生氣。網民在社會行動網站Change.org上要求這家公司“停止向女孩銷售帶有性別歧視信息的衣服。”

????此外,還有些消費者向彭尼百貨時任首席執行官寫了一封請愿書,稱:“彭尼百貨打著‘賣萌’的幌子,其實所銷售的產品是在鼓勵女孩重外貌而輕頭腦;把家庭作業留給男孩,自己去盲目追捧賈斯汀?比伯之流的明星。”之后,公司道歉,并將這款T恤下架。

JC Penney's girls' tees

????Last summer JC Penney introduced a T-shirt, targeting girls 7 to 16, with the slogan "I'm too pretty to do homework so my brother has to do it for me." Shoppers were livid. On Change.org, critics asked the company to "stop selling clothing with sexist messages for girls."

????Others targeted JC Penney's then-chief executive with a petition that read: "Under the guise of being 'cute,' JC Penney is promoting merchandise that encourages girls to value looks over brains; to leave academics to the boys, and to aspire to nothing more than fawning after Justin Bieber." The company apologized and removed the shirt from stores.

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