服飾行業8大經典敗筆
阿迪達斯腳鐐鞋 ????當初阿迪達斯(Adidas)推出JS Roundhouse Mid的初衷用它自己的話來說是要設計一款“超火的運動鞋,消費者穿上就舍不得脫,干脆把它們鎖腳踝上。”然而事與愿違,這款“腳鐐鞋”引發了眾怒。 ????6月19日,阿迪達斯在Facebook上推出該款運動鞋廣告的同一天,美國民權組織便提出抗議。杰西?杰克遜牧師對《郝芬頓郵報》(Huffington Post)表示:“長達兩百多年的時間里,美國憲法曾認為黑人只能算五分之三個人。如今,阿迪達斯竟然試圖將這段代表人性墮落的歷史商業化,并試圖推而廣之,這是對美國黑人的冒犯,簡直駭人聽聞,麻木不仁。”當天晚些時候,阿迪達斯撤掉了這款運動鞋的廣告,并取消了該款產品的發布。 |
Adidas JS Roundhouse Mid ????Adidas designed its JS Roundhouse Mid to be, in the company's words, a sneaker "so hot you lock your kicks to your ankles." Instead, the "shackle shoe" kicked up controversy. ????On June 19 -- the same day Adidas advertised the shoe on Facebook -- civil rights groups cried foul. "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution, is offensive, appalling and insensitive," said Rev. Jesse Jackson in a statement to the Huffington Post. Later that day, Adidas pulled the ad and never released the shoe. |