????7月18日，對優酷網（Youku Inc.）董事長兼首席執行官古永鏘而言，這是個好日子，他在阿斯彭舉辦的《財富》科技頭腦風暴大會（Fortune's Brainstorm Tech）上正式亮相。優酷網已成為中國最大的視頻分享網站（也是世界上最大的視頻分享網站之一），并剛剛完成與中國第二大視頻分享網站土豆網（Tudou）的合并。這令原本就規模龐大的優酷更加壯大。古永鏘表示：“優酷土豆加起來，覆蓋了中國80%的互聯網視頻用戶。” 這一人口規模約為4億。

????盡管YouTube仍占據著全球點擊量最大的視頻分享網站頭名寶座，但優酷和土豆與其相比，走出了一條差異化的路子。優酷上聚合內容（即非用戶生成內容）的比例達到了驚人的70％，而土豆網該比例更高。（事實上，有報道稱，如果單純就視頻長度而言，土豆網可能是全世界最大的視頻網站，因為其平均視頻長度要比YouTube長得多。）正如古永鏘所言：“中國從來沒有類似‘美國最有趣的家庭錄像’這樣的東西”，所以拍攝視頻并將其發布到網上的文化在中國興起較慢。

????雖然上述原因可能導致優酷初期增長放緩，但在爭取原創性優質內容方面，優酷比YouTube走得更遠。古永鏘表示，盡管該公司大部分收入仍來自廣告，但已經開始從視頻點播和訂閱上盈利。他說：“我們在廣播電視領域，最多占據了5％的份額，”不過，一家創建僅6年的互聯網公司竟要與傳統廣播公司平起平坐，未免有些驚人。

????古永鏘還表示，優酷正在開發獨立電影和紀錄片，優酷制作的動畫系列《泡芙小姐》大受歡迎，現在已經開播第四季。按古永鏘的話說，原創性節目對“我們的品牌戰略而言非常重要。”

????譯者：項航

????July 18 was an auspicious day for Victor Koo, chairman and CEO of Youku Inc., to take the stage at Fortune's Brainstorm Tech in Aspen. His company, already the largest video sharing website in China (and one of the largest in the world) had just completed a merger with Tudou, China's second largest video sharing site. Already huge, Youku Tudou Inc. is even huger. "In combined reach we cover 80% of the Internet video population in china," Koo said. That's about 400 million people.

????While Youtube (GOOG) still reigns supreme as the world's most heavily trafficked video sharing website, Youku and Tudou differ in important ways. An amazing 70% of Youku's content is syndicated, that is, not generated by users. Tudou has even more syndicated content. (Indeed, it has been reported that in terms of sheer bandwidth Tudou might be the largest video website in the world, as its average video length is much longer than YouTube's.) As Koo put it, "China never had an 'America's Funniest Home Videos' equivalent," so the culture of shooting videos and posting them online was slower to take off.

????While this may have slowed Youku's growth initially, the company is further along than YouTube in its push for original and premium content. Koo says that while the bulk of their revenue still comes from advertising, they are already making money from video-on-demand and subscriptions. "We are at most 5 percent of the broadcast television pie," Koo said. Still, for a six-year-old internet company to be playing on the same field as traditional broadcasters is somewhat astonishing.

????Koo also said his company is developing independent and documentary films, and Ms. Puff, an animated series developed by Youku, is a genuine hit and in its fourth season. Original programing, he said, is "very important to our branding strategy."