????你想要什么樣的酸奶，他們就能做出什么樣的酸奶——比如瑞士酸奶、希臘酸奶、可以喝的酸奶、益生菌酸奶、冰淇淋酸奶、面包屑酸奶等等。麥當勞（McDonald's）把酸奶當成冷甜點；農貿市場上的酸奶是用羊奶做的（當然是本地山羊擠的奶）。據尼爾森公司（Nielsen）統計，美國國內酸奶的銷量增長率已經超過了其它食品，而且現在美國的酸奶銷量已經比2010年上漲了15%。

????美國已經達到酸奶消費的極限了嗎？很可能還遠著呢。巴克萊銀行（Barclays）的一份分析報告指出，在目前美國食品業最大的幾個產能項目中，至少有七個和酸奶產業有關。達能公司（Dannon）正在增加俄亥俄州明斯特（Minster）工廠的產能，而百事可樂公司（Pepsi）正在與德國的西奧穆勒公司（Theo Muller）在紐約州的巴塔維亞籌建一個總投資2.06億美元的合資企業。

????還有兩個項目來自希臘酸奶制造商Chobani。它的創始人兼CEO哈姆迪?烏路卡雅表示，他認為美國酸奶市場的規模未來幾年可能會翻一番。他解釋道：“說到酸奶，美國仍然被認為是一個尚未充分開發的市場。”

????他說的或許沒錯。根據歐睿國際（Euromonitor International）的數據，西歐人民消費的酸奶量是美國人民的兩倍還多。

????譯者：樸成奎

????Any way you want it, that's the way they make it: Swiss, Greek, drinkable, probiotic, nonfat, cream top, crumble top. At McDonald's (MCD) it's served as a parfait, at the farmers' market it's made out of goat milk (from local goats, natch). Yogurt's growth has outpaced the rest of the U.S. food industry, and U.S. sales are up 15% from 2010, according to Nielsen.

????Have we finally hit our limit? We're likely not even close. A Barclays analyst report notes that of the current largest production capacity projects in the U.S. food industry, at least seven are in the yogurt sector. Dannon is increasing the capacity of its Minster, Ohio, plant, while PepsiCo (PEP) has a $206 million joint venture underway with Germany's Theo Muller in Batavia, N.Y.

????Two of the projects come from Greek yogurt maker Chobani, whose founder and CEO Hamdi Ulukaya says he thinks that the U.S. market could double in size over the next few years. "America is considered to be an underdeveloped market when it comes to yogurt," he explains.

????He may be right: According to Euromonitor International, Western Europeans eat more than twice as much yogurt as U.S. consumers.