奔馳、寶馬決戰小型車
8.美國市場的表現 ????到目前為止,奔馳在美國保持著微弱的領先優勢。今年6月,奔馳在美國的銷量為22,231臺,比2011年6月提高了7.6%。從年初至今,奔馳的總銷量達到128,595臺,比去年上漲了15.9%,也創下了有史以來的最高紀錄。奔馳的C級、E級(上圖)和M級都是非常熱門的產品。寶馬品牌車輛今年6月的銷量只比去年增長了0.4%,為21,725臺。從年初至今,在寶馬5系的帶動下,寶馬的總銷量比去年同期上漲了11.3%,達到126,504臺。總之,到了今年的12月,雙方的年銷量數據可能會非常接近。 優勢方:奔馳微弱領先 |
8. U.S. performance ????To date, Mercedes has a slight lead. Benz models posted June sales of 22,231, a 7.6 % improvement over June 2011, delivering a year-to-date total of 128,595, up 15.9% and an all-time high. The C-, E- (above) and M-Class model lines were the hot performers. Sales of BMW brand vehicles, last year's volume leader, increased 0.4% in June for a total of 21,725. Year to date, the BMW brand is up 11.3% on sales of 126,504, led by the 5 series. Expect to see a photo finish in December. Advantage:Mercedes by a nose |