奔馳、寶馬決戰小型車
ALEX TAYLOR III
2012-07-16
奔馳和寶馬兩大頂級德系品牌為了爭奪新的細分市場正在展開針鋒相對的競爭，不過從目前來看，兩者各有千秋，一時還很難分出勝負。
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3.單車收益 ????梅塞德斯-奔馳的產品線主要向高端傾斜。無論是CL級、SL級還是別的車型，只要掛上三叉星的車標，基本都要比競爭品牌的同級車貴好幾千美元。在奔馳AMG和它的黑色版的幫助下，梅塞德斯-奔馳的平均每車收益為53,000美元。寶馬3系的流行則壓低了寶馬的每車收益——寶馬的每車收益為47,400美元。反正不管怎樣，奔馳和寶馬的經銷商們都已經心滿意足了。 優勢方：梅塞德斯-奔馳 |
3. Revenue per vehicle ????Mercedes' product line skews to the upper end -- all those CLs and SLs -- and the three-pointed star traditionally commands a premium of several thousand dollars over competing brands. Its AMG and Black Edition (above) cars help raise its average revenue per unit to $53,000. The popularity of the 3-series weighs down BMW. $47,400 is the average revenue per unit. Either way, both brands' dealers are happy campers. Advantage:Mercedes-Benz |
