豐田超躍福特的10個理由
ALEX TAYLOR III
2012-06-29
豐田回歸,劍指底特律。業(yè)內(nèi)專家普遍預(yù)測,豐田所有車型的銷量很快將超過福特汽車公司的福特和林肯品牌,成為僅次于通用汽車之后在美銷量排名第二的汽車廠商。
7.二手車價值 ????當(dāng)前經(jīng)濟形勢艱難,消費者在購車上變得更謹慎,也加更關(guān)注車輛的轉(zhuǎn)手價值。根據(jù)研究機構(gòu)ALG的最新分析,豐田車轉(zhuǎn)手價值在所有主流品牌中排在第五位,雷克薩斯的轉(zhuǎn)手價值在所有豪華品牌中名列第一。而福特和林肯的轉(zhuǎn)手價值都處于平均線以下。一部分原因是由于福特大量依賴批發(fā)銷售。幾乎四分之一的福特轎車和皮卡都被租車公司等批發(fā)買主買走了。而這個比例在豐田只有10%。 |
7. Residual value ????In a tough economy, consumers are putting a sharper pencil to car deals and looking more closely at resale values. In the latest analysis by auto research firm ALG, Toyota finished fifth among mainstream brands, while Lexus led all luxury brands. Both Ford and Lincoln were rated below average. Part of the reason is heavy fleet sales. Nearly a quarter of Ford's cars and trucks go to fleets. Only 10% of Toyota's do. |
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