豐田超躍福特的10個理由
ALEX TAYLOR III
2012-06-29
豐田回歸，劍指底特律。業內專家普遍預測，豐田所有車型的銷量很快將超過福特汽車公司的福特和林肯品牌，成為僅次于通用汽車之后在美銷量排名第二的汽車廠商。
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5.皮卡市場：福特喜憂參半 ????福特的F-150是個真正的冠軍，它算得上是美國最受歡迎的皮卡。豐田的Tundra皮卡無法與之媲美。不過受歡迎也是有代價的。福特過于依賴輕型卡車的銷量。在美國這樣一個向乘用車傾斜的市場上，輕型卡車的銷量占到了福特總銷量的近三分之二。而豐田事實上對卡車的重視還不夠，因此它的皮卡生產線還有一定的填補空間。 |
5. Trucks: A mixed blessing for Ford ????Ford's F-150 is a true winner -- the most popular vehicle in America. Toyota's Tundra can't come close. But popularity comes at a price. Ford is uncomfortably overweighted toward light trucks. They account for nearly two-thirds of its sales in a market that skews toward passenger cars. Toyota is actually underweight on trucks, leaving it room to fill out its product line. |
