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硅谷科技男吸引NBA球隊把主場搬到舊金山

硅谷科技男吸引NBA球隊把主場搬到舊金山

Richard Nieva 2012-05-29
上周,NBA金州勇士隊宣布,將把球隊主場從奧克蘭遷到一灣之隔的舊金山,整個搬遷計劃將在2017年新體育場落成后進行。毫無疑問,舊金山硅谷地區密布科技企業,那里數不清的科技宅男構成的觀眾群體,是吸引他們搬遷的重要原因。

????舊金山市有望迎來一位新客人。上周,NBA金州勇士隊宣布,計劃把球隊主場從奧克蘭遷到隔著一個海灣的舊金山,同時將在舊金山修建一座漂亮的新球館。當然,勇士隊強調,它們需要市政議員們的協作,才能按時完成體育館修建工作,這樣球隊才能按計劃于2017年順利遷至舊金山。不過,一旦體育場建好,勇士隊將更需要另一個群體:硅谷科技男。

????勇士隊將耗資5億美元,在舊金山濱水區30至32號碼頭修建新體育館。Twitter、點評網站Yelp和社交游戲公司Zynga等大名鼎鼎的互聯網公司就坐落在新場館周邊,相隔僅僅一箭之遙。這些公司財力雄厚,有能力包下豪華套間、購買企業套票。

????勇士隊聯席執行總裁彼得?古貝爾在修建新體育館的新聞發布會上恭維說:“這里是技術界的地盤。”另一位執行總裁喬?萊科布深知勇士隊需要很多幫助,但他顯得更具幽默感。本賽季是勇士隊在舊金山灣地區度過的第50個賽季。他打趣說:“新體育館耗資巨大,我們也許需要50年才能還清債務。”

????對勇士隊而言,在舊金山修建體育館的財務優勢很明顯。整個地區生意正在以舊金山為中心源源不斷地流出,有了這座新體育館,技術大佬們在舊金山舉辦活動、招待客人時看球賽將方便得多。“現在我們可以贏得眾多不愿驅車過橋前往奧克蘭(觀看球賽)的初創企業,”勇士隊企業和高端拓展經理格雷格?烏里克說。“贏得硅谷的科技男當然是遷往舊金山的意圖之一。”烏里克負責企業贊助,同時負責銷售貴賓和企業季票以及豪華套間票。

????烏里克拒絕透露目前有哪些硅谷公司和勇士隊建立了合作關系,雖然他表示幾乎所有大型技術公司都與球隊有聯系。蘋果(Apple)互聯網軟件和服務部高級副總裁艾迪?庫就經常捧場勇士隊的球賽。烏里克還特意強調了一位缺席者。“Twitter就在這里(在舊金山)。但我們目前還沒有任何合作,不過我相信以后一定會有。我準備邀請他們加入。”

????勇士隊的另一老板萊科布同樣在技術界頗有人脈,他是硅谷傳奇投資公司凱鵬華盈(Kleiner Perkins Caufield Byers)的合伙人。硅谷未來學家兼斯坦福大學(Stanford)工程學院咨詢教授保羅?薩夫表示:“如果凱鵬華盈的合伙人掌控球隊,閉著眼睛都能想到,他一定會向所有律師事務所施加壓力,所有凱鵬華盈幫助上市的新創企業也不會放過。”

????San Francisco is likely getting a new toy. This week, the NBA's Golden State Warriors announced their intentions to move the Oakland-based team across the bay to San Francisco, complete with plans for a swanky new arena. Yes, the team stressed it would need the cooperation of civic leaders to build the arena in time for its expected move-in date of 2017. But, once it's built, the team will need another group even more: the tech community.

????The new $500 million arena, to be built along the city's waterfront on piers 30 to 32, is a stone's throw from the offices several marquee web brands including Twitter, Yelp (YELP), and Zynga (ZNGA). Those are the kinds of companies that will have to fill luxury suites and buy corporate tickets.

????"This is the tech world right here," said Peter Guber, co-executive chairman of the Warriors, during press conference on the future building site. Joe Lacob, the team's other chairman, at least has a sense of humor about how much help they'll need. This NBA season marked the Warriors' 50th anniversary in the Bay area. "With the cost of this arena, it may take us 50 years to pay it back," he quipped.

????The financial upside of an arena in the city seems obvious for the sports team. Commerce in the region flows out of San Francisco, and it will be a lot more convenient for tech bigwigs to hold events and entertain guests at a game on their side of the peninsula. "Now we can get all the tons of startups out there who didn't want to drive over the bridge from Oakland," says Greg Uhrik, manager of corporate and premium development for the Warriors. "Getting the tech world was definitely one of the intentions in moving to the city." Uhrik is in charge corporate sponsorships and sales of VIP and corporate season tickets and luxury suites.

????He declined to share specifics on what Silicon Valley companies currently have corporate relationships with the team, though he says almost all of the big tech companies have accounts. (Eddy Cue, Apple's (AAPL) senior vice president of Internet software and services, has often been seen at Warriors games.) Uhrik did however mention one notable absentee. "Twitter is out there [in San Francisco]," he says. "They don't do anything with us now, but I'm sure they will. I'm going to try to get them to."

????Co-owner Lacob also has personal tech ties that could serve him well; he's a partner at legendary Silicon Valley investment firm Kleiner Perkins Caufield Byers. "If a Kleiner partner owns the team, you can count on the fact that they'll be putting the squeeze on all the law firms, and on all the startups that they've helped go public," says Paul Saffo, a Silicon Valley futurist and consulting professor at the Stanford engineering school.

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