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美國奧委會在華爾街尋找資金和幫助

美國奧委會在華爾街尋找資金和幫助

Katie Benner 2012-05-28
和中國奧委會不同,美國奧委會的資金主要通過民間捐款。但長久以來,美國奧委會通過普通渠道募集到的資金十分有限。于是,他們把目光投向了華爾街的有錢人。

????美國奧委會需要有更好的籌款方式。它吸收私人捐款的主要方式是直郵,但直到不久前通過這一方式所獲得的人均捐款額只有區區20美元。“我們獲得的私人捐款還不如科羅拉多斯普林斯的夏延山動物園(Cheyenne Mountain Zoo)多,”美國奧委會發言人帕特里克?桑德斯基表示。

????為獲得大額捐贈(就像支撐大多數非營利機構的六、七位數的支票捐贈),2010年美國奧委會成立了理事會。所有理事都承諾在四年的時間周期里捐款30萬美元,并且拿出必要的時間和精力來主持活動和募集錢款。一些知名的華爾街人士,包括Third Point的丹?羅伯、BlackRock的瑞克?賴德都主動請纓。“奧運會關乎民族驕傲和世界團結。”Spring Hill Capital的創始人以及美國奧委會首批理事之一的凱文?懷特表示,“自我長大成人以來,還從未看到這個國家或這個世界如此兩極分化。但在奧運會期間,全球都會把這放在一邊,這是一件非常了不起的事。”

????目前,美國奧委會正在尋找志愿者免費幫助其管理籌集到的資金。“我們希望能吸引到關注運動員和體育的純粹性的世界一流投資人士來代表美國奧委會投資,”懷特表示。如果出現虧損,這些志愿者投資經理還需要自掏腰包貼補損失。未來的奧運選手們或許再也無需打第二份工了。

????譯者:早稻米

????The U.S. Olympic Committee needed a better way to raise money. Until recently, direct mail -- the USOC's primary source of private donations -- yields on average a $20 gift from those who donated. "We were raising less in private contributions than the Cheyenne Mountain Zoo in Colorado Springs," says Patrick Sandusky, a spokesman for the USOC.

????To bring in major gifts, the kind of six and seven figure checks that are the lifeblood of most non-profit organizations, the USOC created a contribution-based board of trustees in 2010. Trustees commit $300,000 over a four-year term, as well as the time and energy necessary to host events and raise money. High profile Wall Streeters including Dan Loeb of Third Point and Rick Rieder of BlackRock have volunteered. "The Olympics is about national pride and, at the same time, global unity," says Kevin White, the founder of Spring Hill Capital and one of the USOC's original trustees. "Never in my adult life, have I seen the nation or the world so polarized. But the world will put that aside during the games, and that's a remarkable feat."

????The USOC's trustees are now working to put together a team of volunteer money managers who are willing to manage a pool of funds for the USOC, free of charge. "We are tapping world class investors who care about amateur athletics and the purity of sport to invest on behalf of the USOC," says White. The managers will also dig into their own pockets to reimburse the fund for any losses. Future Olympians might not need an extra job.

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