????這番話說起來容易做起來難。現在美國汽車市場上的競爭十分激烈，日產不僅要挑戰豐田，還要面對日漸復蘇的美國國內廠商的競爭。《消費者報告》（Consumer Reports）今年將2012款凱美瑞評為年度最佳家轎，這個桂冠在2010年和2011年本來是由天籟所有。

????更令人擔憂的是，日產對租車公司的依賴似乎有增無減。由于租車公司訂購的數量多，折扣大，因此傷害了天籟的保值率。據汽車網站Truecar.com報道，去年約有26%的天籟被租車公司買走了，這個比例對于雅閣來說只有1%，對于凱美瑞只有14.3%。今年到目前為止，天籟的老款甩貨價平均只有2.35萬美元，比零售價格低了10%。

????不過日產仍然把希望押在了全新款天籟身上。2013款天籟的起價為2.15萬美元，它的基礎架構與老款基本保持一致，其它地方則經過了徹底的重新設計，包括搭載了車道偏離警示、盲點檢測，以及向美國國家航空航天局（NASA）取經研制的座椅等高科技元素。另外由于最近油價走高，因此日產強調燃油經濟性也是新天籟的一個亮點，它的2.5L發動機的平均續航里程為每加侖38英里。

????為了讓新天籟大獲成功，日產從現在起必須全力以赴，包括在美國工廠實行“三班倒”的緊張生產排期。

????譯者：樸成奎

????That may be easier said than done. The competition is fierce, not just from Toyota but from a resurgent domestic auto industry as well. Consumer Reports rated the 2012 Camry its top family sedan, a title won by the Altima in 2010 and 2011.

????More worrisome, Nissan's dependence on fleet sales doesn't seem to have ebbed. Volume sales to rental and other fleets at discount prices hurts residual values. Truecar.com reported that, last year, about 26% of Altimas went to fleets, versus less than 1% for Honda Accords and 14.3% ofToyota Camries. So far this year, the year-end closeout of last year's Altima has been selling at an average transaction price of about $23,500, a 10% discount from the retail price, according to Truecar.

????Still, Nissan is pegging its hopes to a shiny new model. The 2013 version, which starts at $21,500, keeps the same basic architecture as the car it replaces but has otherwise been thoroughly redesigned, including new high-tech gizmos such as lane departure warning, blind-spot warning and NASA-inspired seats. Given recent high gasoline prices, Nissan is emphasizing the highway mileage number for its 2.5-liter four cylinder version, 38 miles per gallon.

????That leaves Nissan pulling out all the stops to make the model a success, including running three daily assembly shifts at U.S. plants building the car.