????上周五，廣告公司李奧貝納（Leo Burnett）舉辦了一個“《廣告狂人》歸來”的派對，公司執行創意總監吉安妮?卡賈諾必須決定是穿得像性感而強勢的執行秘書瓊?哈里斯，還是……她眨眨眼說：“或許我會嘗試女扮男裝，穿成（《廣告狂人》男主角）唐?德雷柏那樣。”

????如果要讓Organic的執行創意總監凱琳?帕斯克在這部以60年代一家虛擬廣告公司為背景的AMC電視劇中選一個人物喬裝打扮的話，她自稱肯定會選擇伊麗莎白?莫斯出演的佩吉?奧爾森。佩吉是《廣告狂人》中唯一的女文案，才華橫溢，工作忘我，但仍需為地位而斗爭。帕斯克稱：“很多時候我的身邊都是男性——因為這個行業中就是有這么多男性。”

????廣告界很多女性都在翹首等待這部熱門電視劇新一季的開播。斷檔近18個月后，《廣告狂人》（Mad Men）第五季于周日開演，再次獻上峰回路轉的情節和細致入微的角色刻畫，而劇中的人物則為希爾頓（Hilton）、好彩（Lucky Strike）和倫敦霧（London Fog）等品牌提供廣告服務。

????這部四度摘得“艾美最佳劇集獎”的電視劇擁躉者無數，第五季開播后粉絲們將密切留意種種伏筆，猜測劇中人物職業和感情生活的走向。雖然《廣告狂人》更多地將職場女性視為花瓶，但廣告界很多女性都對這部電視劇的劇情交口稱贊，聲稱很多情節都與她們工作場所上演的情景類似。

????“我感覺這是我看過的唯一能真實反映廣告行業的電視劇，”卡賈諾表示。目睹《廣告狂人》一劇主角、劇中廣告公司創意總監唐?德雷柏向柯達（Kodak）演示圓形幻燈片投影機廣告那一幕，甚至激勵卡賈諾完成了一次客戶推介會。她說：“我的推介時非常流暢。我們贏了。藝術再次照進了現實。”

????當然，不是所有女性都喜歡這部電視劇。它“勾起了太多不堪回首的記憶……在那個年代，女性是二等公民，經常遭到輕視，”勞拉?查平在《美國新聞》（US News）上刊登的一篇評論中寫道。作為共和黨的傳播策略師，查平不喜歡片中對女性的歧視，不打算收看。

????底特律廣告公關公司Brogan & Partners的創始人兼主管瑪西亞?布羅根表示會收看第五季，她從第一季開播以來就一直在追看。“我認為它從（第一季的）額頭五分鐘開始就非常吸引人。”劇中有些場景簡直就是直接照搬了她早年的一些廣告業從業經歷（她于1972年入行）。“我工作的第一家廣告公司不像劇中的Sterling Cooper那樣開明，”她回憶說，而且那時干活必須更拼命。時至今日，她依然記得有一位女性美術指導“因為沒有默許上司獻殷勤而被解雇。”

????布羅根說，如今廣告行業在很多方面都已經取得了長足進步，“性、毒品和搖滾不再是當今的廣告界標志。廣告更多地成了一門生意，”而不再是一個聯誼會所。布羅根自稱擁有一個唐?德雷柏玩偶。

????When ad firm Leo Burnett throws a "'Mad Men' is back" party on Friday, executive creative officer Jeanie Caggiano will have to decide whether she's dressing up as Joan Harris, the sexy yet powerful executive secretary, or, she says with a wink, "I might try going in drag as Don Draper."

????If Karyn Pascoe were going to dress as a character from the AMC (AMCX) television series about a fictional 1960s advertising agency, she says she'd almost certainly be Peggy Olson, played by Elisabeth Moss. Peggy is the lone female copywriter, smart and engaged yet struggling for her standing. "There's so many times when I'm surrounded by all guys -- just because there's so many in the industry," says Pascoe, who's executive creative director at Organic.

????Many women in advertising are eagerly awaiting the return of the hit television show, which has been in between seasons for almost 18 months. "Mad Men's" fifth season debuts on Sunday, a return to the plot twists and nuanced characters who have worked on ads for brands like Hilton, Lucky Strike, and London Fog.

????The four-time "outstanding drama" Emmy Award-winning show's fans will be watching closely for initial clues as to what happens to characters' careers and love lives. And despite its sexualized portrayal of women in the office, many women in advertising praise the show for its storytelling and say that many of the stories are similar to ones that play out in their workplaces today.

????"I feel like it is the only show I've ever seen about advertising that gets it right," says Caggiano. She once inspired herself to make a client pitch by watching the show's protagonist and ad firm creative director Don Draper in action. It was a scene where Draper pitches to Kodak brass on an ad for its carousel projector. "I was so channeling that in my pitch. We won. Life imitating art yet again," she says.

????To be sure, not every woman appreciates the show. It "brings back too many bad memories … of a time when women were second-class citizens, belittled on a daily basis," writes Laura K. Chapin in a US News opinion piece. Chapin, a Democratic communications strategist, doesn't like the sexism and won't be tuning in.

????Marcie Brogan, founder and head of Detroit-area Brogan & Partners, plans to watch it as she has since its start. "I thought it was a stunning show from the first five minutes" of the first episode, she says. Some of the scenes seem to jump from her early days in advertising (She started in 1972). "The agency I started at was not as liberal as Sterling Cooper," she recalls, noting it was more nose to the grindstone. Still, she recalls a female art director who "was fired for not acquiescing to the attentions of her superior."

????The industry has advanced in many ways, Brogan says. "The sex, drugs, and rock and roll are not indicative of today's ad world. It's much more of a business" and much less of a fraternity house, says Brogan, who says she owns a Don Draper doll.