“Y世代”車主

????《“Y世代”有望改變購車體驗》——汽車最新資訊網站WardsAuto，2012年2月4日

????1992年“Y世代”這個詞剛造出來的時候，它指的是1977年到1994年出生的人。此后，“Y世代”就成了營銷人員津津樂道的熱門詞匯。10年前，豐田公司甚至專門為Y世代出生的年輕人成立了一個品牌——Scion，這個品牌的特點就是價格低、造型時尚，方便個性化改裝。Scion雖然獲得了成功，但人們對它的各款車型也是毀譽參半。可以想見，所謂的“Y世代”年輕人都是熱衷科技、以家庭為中心，以成就為取向的，而且渴望獲得別人的關注。據WardsAuto的說法，他們也是有望改變購車體驗的一代人，因為超過60%的Y世代人表示，他們不愿意去經銷商的展廳。這就是他們和我們這些中老年人的區別嗎？

A new generation of drivers

????"Gen Y Expected to Change Car-Buying Experience" --WardsAuto 02/04/12

????The term "Gen Y" applied to people born between 1977 and 1994 appeared for the first time in 1992, and marketers have been trying to get their arms around it ever since. A decade ago, Toyota even created a car brand for them -- Scion -- which featured low prices, funky designs, and lots of opportunities for customization. Its success has been mixed. Supposedly, Gen Y'ers are tech-savvy, family-centric, achievement oriented -- and crave attention. According to Ward's they are going to change the car-buying experience because more than 60% say they are reluctant to go to a dealership. So that makes them different from the rest of us?