大秀掛帥

????美國哥倫比亞廣播公司（CBS）去年11月份播出了維多利亞的秘密時尚內衣秀，總共吸引了1,000萬名以上的觀眾觀看（節目的收視率自2006年創下低谷后便戲劇性地一路攀升至今），嘻哈天王坎耶?維斯特、Jay-Z等大腕悉數登場。這場年度盛會耗資高達1,200萬美元，全世界都為之矚目。次月，維多利亞的秘密強大的公關部門又經受住了考驗。當時，彭博新聞社（Bloomberg News）一篇報道稱，該公司所用棉布采購自非洲布基納法索的一間農場，而該農場內雇有一名年僅13歲的童工。有限品牌公司迅速澄清了報道，硬是逃過了一場公關危機。

Master the big show

????The Victoria's Secret fashion show drew more than 10 million viewers on CBS in November (ratings have risen dramatically since hitting a low in 2006) and included celebrities like Kanye West and Jay-Z. The annual blowout, which cost $12 million, attracts worldwide attention. The brand's mighty publicity machine was tested in the following month, when a Bloomberg News report alleged that the company purchased cotton from a farm in Burkina Faso employing a 13-year-old. Limited Brands quickly disputed the report, avoiding a public relations mess for now.