????做好準備，迎接批量生產的金?卡戴珊們吧！如果電視界紅人瑞安?西克雷斯特代表了媒體未來的發展趨勢（許多娛樂界大亨們認為他確實有這樣的能力），那么觀眾將會看到更多電視真人秀節目，比如西克雷斯特公司出品的真人秀《與卡戴珊姐妹同行》（Keeping Up With the Kardashians），以及其他五部電視劇（其中有三部為卡戴珊系列的續集）。

????夢工廠動畫公司（DreamWorks Animation）CEO杰弗瑞?卡森伯格認為，在這個行業，人人都是工作狂，但西克雷斯特卻是“我見過的工作最努力的一位”。西克雷斯特不僅擁有一家制作公司，《美國偶像》（American Idol）主持人的工作也讓他名利雙收（每年1,400萬美元），此外，他還主持著一檔在美國全國同步播放的廣播節目《與西克雷斯特空中相約》（On Air With Ryan Seacrest），外加每周一檔《金曲榜top-40》節目。

????而對于37歲的西克雷斯特而言，這一切只是他事業的起點。外界盛傳，他將接替馬特?勞爾主持《今日秀》（Today）。新聞集團（News Corp.）前任董事長彼得?謝爾尼認為，西克雷斯特終將成為一位國際巨星。此外，他的商業帝國也來勢洶洶，準備大量炮制高利潤的電視真人秀節目。清晰頻道公司（Clear Channel）CEO鮑勃?皮特曼表示：“他極具娛樂精神，而且魅力非凡；同時，對于如何圍繞一個品牌制作節目或者如何取悅廣告商，他絕對算得上是一位行家里手。”

????毫無疑問，在未來10年，科技將顛覆我們消費媒體的方式。音樂與視頻內容將存儲在云中，并通過互聯網傳輸到我們的智能手機和平板電腦里。同時，同樣通過這些設備，用戶拍攝和上傳自己創作的視頻和歌曲也將變得更加容易。

????這個時代注定將成為西克雷斯特取得輝煌的大舞臺：他的廣泛知名度可以保證“西克雷斯特”這一個人品牌能被大量消費者所熟知；而與各類互聯網接入設備的嫁接意味著他所制作的節目將會具有更廣泛的傳播渠道。

????對于未來幾年娛樂行業的發展前景，西克雷斯特信奉一種“回到未來”的理念。在接受《財富》雜志（Fortune）采訪時，他表示：“人們都在探討未來，討論大量新事物將出現融合，但其實簡單才是最重要的。”媒體行業的未來紛繁復雜，或許正是《與卡戴珊姐妹同行》這類返璞歸真的節目形式才是媒體行業真正的出路。

????Get ready to see more Kim Kardashian. If television executive and personality Ryan Seacrest represents the future of media -- and many entertainment moguls think he does -- then the world should gird itself for more reality TV and more shows like Keeping Up With the Kardashians, which Seacrest's company produces, along with five other television series (three of which are Kardashian spinoffs).

????In an industry of workaholics, Seacrest is "the single hardest-working person I know," DreamWorks Animation CEO Jeffrey Katzenberg says. In addition to Seacrest's production company and a high-profile, lucrative gig ($14 million a year) as American Idol's frontman, he also hosts the nationally syndicated radio show On Air With Ryan Seacrest, plus a weekly top-40 countdown.

????And the 37-year-old is just getting started. He's widely rumored to be Matt Lauer's eventual replacement on Today. Peter Chernin, the former president of News Corp. (NWSA), thinks Seacrest is positioned to become an international star. And then there's his burgeoning business empire, which is poised to keep churning out high-margin reality television shows. "He's entertaining and engaging, fine, but at the same time he understands how you can build a show around a brand or please an advertiser," says Bob Pittman, CEO of Clear Channel.

????There's no question technology will dramatically change the way we consume media in the next 10 years. Music and video content will live in the cloud and be delivered to our smartphones and tablets over Internet-based networks. And those same devices will make it even easier to shoot and upload amateur videos and songs.

????It is a world in which Seacrest is sure to thrive: His ubiquity ensures that the Seacrest personal brand will reach a big swath of consumers. And an influx of Internet-connected devices can only mean more outlets for the programming he churns out.

????When it comes to the next few years in the entertainment landscape, Seacrest espouses a sort of "back to the future" philosophy. He tells Fortune: "As much as we all talk about the future and how so many things are merging, there is a simplicity that is crucial." A simple spectacle like the Kardashians may be just the antidote to a complicated media future.