2012汽車業的異想世界
ALEX TAYLOR
2012-01-05
讀者諸君大可以保留自己對汽車業走向的判斷,認為一切將回歸常態。本文提供的只是一些有趣的奇思妙想,僅供茶余飯后一樂。
豪車牽手奢侈品 ????新款SL roadster預計售價將從10萬美元起,因此梅賽德斯-奔馳(Mercedes-Benz)決定接受現實,啟用“專為1%精英打造”(Cars for the 1%)的品牌口號。為了在吸引高端客戶的比拼中不落人后,寶馬將其美國總部從新澤西遷到了格林威治,而奧迪(Audi)更是與勞力士(Rolex)、愛馬仕(Hermes)和路易威登(Louis Vuitton)等頂級品牌通力合作,推出了特別版豪車。 |
Top shelf ????With prices for the new SL roadster expected to start at well over $100,000, Mercedes-Benz decides to embrace the obvious and adopts the slogan "Cars for the 1%." Not to be outdone in appealing to upscale buyers, BMW moves its U.S. headquarters from New Jersey to Greenwich, while Audi introduces specialty editions co-branded with Rolex, Hermes, and Louis Vuitton. |