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《喬布斯傳》背后的故事(節選)

《喬布斯傳》背后的故事(節選)

Adam Lashinsky 2011-12-31
暢銷書《喬布斯傳》的作者沃爾特?艾薩克森最近分享了一些書中沒有披露的新信息。

????亞當:你在這本書中并沒有把喬布斯描述成一個一點就著的人。

????沃爾特:好吧,你知道嗎,他是個感情強烈、容易生氣、沒有耐性的人。我真的認為這與這位傳奇人物的敏感個性有關,他希望創造出極端偉大的產品。他是個走極端的人,要么極其偉大,要么徹底失敗,二者之間沒有任何折中的余地。我認為這會令人脾氣暴躁、沒有耐性,有時還會顯得粗魯無禮。有一次,有個人徑直朝我走了過來。我看不出他遇到了什么麻煩,但他說:“我在蘋果公司工作,我曾經見過史蒂夫?喬布斯。”我說:“怎么了?”他說:“在自助餐廳里,他插到我前面去拿食物。”我說:“他說對不起了嗎?”他說:“沒有。”你知道嗎,這就是喬布斯。這就是生前的喬布斯。但他同時也是個天才,你不能否認這個事實。他創造了了不起的產品。我希望讀者通過這本書的描寫,可以看到一個十分嚴厲、對人粗魯、時而犯渾的人,但同時他也培養并啟發了一支對他極其忠誠的團隊,而且他源源不斷地創造了難以置信的偉大產品,比如Mac、iMac、iPod、iPhone和iPad。因此,不能將喬布斯的個性與他的完美主義和他的強烈感情割裂開來。正是它們的結合才締造了這些產品。

????亞當:我們再來談一下那個似乎有點膚淺的趣聞。我想說的是,在自助餐廳插隊可不好,那是令人生厭的行為。我們都教育子女不要這么做。你在書中還講述了更加有趣得多的軼事。某天午夜,當喬布斯的女公關已經出門為他尋找他想要的那種花,喬布斯卻對她說“你像坨屎”。這可不是令人稱贊的行為。

????沃爾特:讓我告訴你吧,如果你一直在聽其他人對喬布斯的評價,形容他的1,000個詞語里都不會出現友好、親切這樣的字眼。假如你想要友好和親切,我曾寫過本?富蘭克林的傳記,不如買這本。我所寫的傳記反映了人物的真實面貌。我會問:“喬布斯,為什么你是這樣的人?”他會說:“這就是我,我就是這個樣子。”其他人會說,你知道嗎,他不掛車牌,有時候占用殘疾人的專用車位,還插隊。他似乎就是這樣活著,仿佛正常的規則對他不起作用。你不會教育你6歲的孩子去做這種事情,我也不會這樣教育我21歲的孩子。但正是這些卻造就了人們稱頌的人物——不合群、瘋狂——正如蘋果公司的廣告,“不同凡想”(Think Different)。如果你拒絕接受規則,有時就能夠扭轉現實。你是個非常和善的人,有時我也相當和善,因此我絕對不可能造出iPad。所以,我們注定只能成為蕓蕓眾生中的一員。我可不是在為不友善的行為辯解。

????亞當:我明白。

????閱讀英文全文請點擊鏈接:http://tech.fortune.cnn.com/2011/12/27/walter-isaacson-steve-jobs/

????AL: You do not describe a petulant man in this book.

????WI: Well, you know, he had a passion, a petulance, an impatience. I do think it was connected to the artist's sensibility, that wanted to really make insanely great products. And he was kind of binary, either something was insanely great, or it totally sucked, and nothing in between, and I do think that that leads you to be brittle, rather impatient, sometimes brusque. Somebody just walked up to me at one point. I don't think he'll get in trouble, but he said, "I work at Apple and I sort of met Steve Jobs." I said, "How?" He said, "He cut in front of me in the cafe to grab some food." I said, "Did he say 'I'm sorry'?" He said, "No." You know, but that's Steve. That was Steve. You can't separate that from the fact that he was a total genius, he made awesome products. And I hope the narrative of the book is, you will look at a guy who admits to being really tough, rough on people, a jerk at times, but as it goes along he develops and inspires a team that becomes incredibly loyal to him--and over and over again, whether it's the Mac, the iMac, the iPod, the iPhone, the iPad, just makes awesomely great products. So, you can't separate the personality from the perfectionism, the passion, that made these products.

????AL: So, let's run with this seemingly superficial anecdote for just a moment. I mean, cutting in line in front of somebody in the cafeteria is not nice. It's repugnant behavior. It's the kind of behavior we teach our children not to do. And in your book you have far stronger anecdotes: telling his PR woman at midnight, after she's gone out to find him the kind of flowers that he wants, that she looks like shit. That is just not admirable behavior.

????WI: Let me tell you that if you were listening, of the 1,000 adjectives for Steve nice, kindness, would not be up there. If you want nice and kindness--I wrote biography of Ben Franklin, buy it. But I write the biography of the people I'm writing about. And I'd say, "Why are you that way, Steve?" And he'd say, "This is who I am, this is the way I am." And people say, well, you know, he didn't put a license plate on and he sometimes parked in the handicap, or he cut in line. He actually seemed to live as if the normal rules didn't apply to him. That's not what you want to teach your 6-year-old, or for that matter my 21-year old. But it also leads you to be the type of person you can celebrate--and here's to the misfits, the crazy ones--you know, the "Think Different" ad. And if you believe the rules don't apply to you, sometimes you're able to bend reality. You're very nice, I'm pretty nice at times--I would never have been able to make the iPad. So, you've got to just live with the whole package there. I'm not defending being not nice.

????AL: I understand.

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