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姚明、Hello Kitty引領名人賣酒潮

姚明、Hello Kitty引領名人賣酒潮

SIERRA JIMINEZ 2011-12-16
提起名人自創品牌的產品,似乎酒類是他們全新開拓的領域。從90后的青少年流行樂巨星,前NBA球星,再到演藝明星,各界名流紛紛一試身手。本文今天向您介紹幾位新近涉足美酒生意的名流。

電視明星因酒惹禍

????弗蘭克爾是作家、創業家,也是電視真人秀明星【她曾出演《紐約主婦》(Real Housewives of New York City)】。2009年,她首次以“瘦身女孩”瑪格麗塔(一種雞尾酒——譯注)推出了自己的酒類品牌“瘦身女孩”(Skinnygirl)。這種混合酒大獲成功,今年,弗蘭克爾將它以1.2億美元的價格賣給了Beam Global酒業公司(Beam Global Spirits)。

????從那時起,弗蘭克爾又推出了一款白桑格利亞汽酒,一套恢復性的清潔系統(restorative cleansing system,它特別便于喝多了雞尾酒后翌日清晨的清潔工作)以及一套護膚產品。

????9月,有報道稱,全真超市(Whole Foods)的零售商發現,預調制的雞尾酒并非像弗蘭克爾宣稱的那樣天然,“瘦身女孩”瑪格麗塔旋即被迫下架。這種酒并不含有標簽上所列的成分,但弗蘭克爾卻吹噓道,這種酒由“純天然”成分制成,包含龍舌蘭酒和龍舌蘭蜜露(agave nectar)。隨后,一對顧客對這一品牌提起集體訴訟,標的達1,000萬美元,控告其開展不實廣告,導致這一品牌的處境雪上加霜。

????譯者:清遠

Bethenny Frankel

????Author, business entrepreneur, and reality TV star Bethenny Frankel ("Real Housewives of New York City") debuted her Skinnygirl alcohol brand in 2009 with the Skinnygirl Margarita. The mixed drink was such a success that Frankel sold the cocktail to Beam Global Spirits this year for $120 million.

????Since then, Frankel has come out with a white sangria, a restorative cleansing system (convenient for a morning after one too many cocktails), and a skin care line.

????In September, Skinnygirl Margarita was pulled off Whole Foods shelves after the retailer reportedly discovered that the premixed cocktail wasn't as natural as Frankel claimed it to be. While the bottle didn't have ingredients listed on the label, Frankel had touted the drink to be made of "all natural" ingredients, including tequila and agave nectar. Salt was further poured on the brand's wound after a pair of customers filed a $10 million class action lawsuit alleging false advertising.

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