4. 進駐行業社交網站

????登錄商務社交網站LinkedIn，為網友答疑解惑，這并不是在網上吸引潛在客戶的唯一方式。紐約市場營銷公司PropelGrowth主要關注資本市場的客戶。公司創始人坎迪斯?艾德琳稱，加入專業的網絡社區，例如交易網站TabbFORUM（她在該網站發表評論文章），幫助她擴大了公司在潛在客戶中的知名度。2009年至2010年，公司的營收增長了97%。

4. Explore social network niches

????Answering questions on LinkedIn isn't the only way to attract prospects online. Candyce Edelen, founder of PropelGrowth, a New York City marketing firm focused on clients involved in capital markets, says that participating in specialized web communities -- like the trade site TabbFORUM, where she publishes commentary -- has helped her raise her profile among prospects. The firm saw revenue growth of 97% from 2009 to 2010.