小企業的5大營銷奇招
VERNE HARNISH
2011-12-09
如果希望自己的公司在2012年有所發展,那就另辟蹊徑吧。
3. 瘋狂快閃 ????“未來營銷”(Future M)是在美國波士頓舉行的一系列集會,將討論未來的營銷方式。為了活動的推廣,視頻營銷軟件公司Pixability的CEO貝蒂娜?海因想出了一個有趣的點子。她組織了約150名當地商戶業主,潛伏在柯普利廣場附近。然后根據秘密的信號,所有人突然蹦出來,在光天化日之下就開始跳起事先排練好的舞蹈。作為交換,她允許這些勇敢的人在視頻中打上公司的標識。海因說:“這個活動確實給我們帶來了客戶。” |
3. Get really crazy ????To promote "Future M," a series of gatherings in Boston to discuss what's ahead in marketing, Bettina Hein, CEO of video marketing software firm Pixability, came up with a funny idea. She organized a group of about 150 local businesspeople to lurk around Copley Square and, after a secret signal, in broad daylight to burst into a dance they'd rehearsed. In exchange, she let these brave souls put their company logo on the video. "It's already brought us customers," says Hein. |