????上周，在一個(gè)寒冷的早晨，數(shù)百名記者、廣告主和技術(shù)專家聚集在紐約時(shí)報(bào)中心（The TimesCenter），參加新聞博客Mashable媒體峰會(huì)（The TimesCenter）。不出所料，當(dāng)Mashable的創(chuàng)始人兼首席執(zhí)行官皮特?凱什米爾上臺(tái)致開幕詞，眾人紛紛掏出平板電腦、筆記本電腦，還有智能手機(jī)。

????當(dāng)天，發(fā)言者探討了新聞業(yè)、技術(shù)和社交媒體之間日益擴(kuò)大的交叉部分。其中的關(guān)鍵時(shí)刻包括：

????《體育畫報(bào)》（Sports Illustrated）的編輯特里?麥克多勒爾介紹了這本雜志的進(jìn)化，同時(shí)屏幕上展示著該刊物iPad版的草樣。“《體育畫報(bào)》推出iPad版可謂萬事俱備。”麥克多勒爾指出，他的團(tuán)隊(duì)過去一年出版5,000頁(yè)。現(xiàn)在，該雜志的頁(yè)數(shù)可以達(dá)到10萬，有時(shí)20萬一年。“我們的工作都與三年前不一樣了。”

????彭博（Bloomberg）West節(jié)目的主播埃米麗?張與定位社交網(wǎng)站Foursquare的總經(jīng)理埃文?科恩一道登臺(tái)。科恩本人承認(rèn)他到達(dá)會(huì)場(chǎng)時(shí)沒有“簽到”。為了幫助補(bǔ)救這樣的失誤，F(xiàn)oursquare很快就將推出簽到提醒功能。用戶只需點(diǎn)擊一個(gè)標(biāo)簽，該服務(wù)就將存儲(chǔ)相關(guān)信息，比如說用戶有興趣一試的餐廳的名字。下一次該用戶到達(dá)該餐廳附近時(shí)，F(xiàn)oursquare會(huì)提醒他：你幾個(gè)月前曾經(jīng)想光顧這家餐廳來著。

????Mashable的編輯勞倫?尹德維克、購(gòu)物網(wǎng)站Gilt Group的創(chuàng)始人亞歷克斯?梅班克、L2研究員莫琳?馬倫以及《時(shí)尚先生》雜志（Esquire）主編大衛(wèi)?格蘭杰討論了內(nèi)容和商務(wù)的新模式。格蘭杰談到了《時(shí)尚先生》與百貨公司JC Penny新近成立的合資企業(yè)——一個(gè)名為Clad的男性時(shí)尚電子商務(wù)網(wǎng)站。與此同時(shí)，梅班克強(qiáng)調(diào)其社論內(nèi)容正變得至關(guān)重要，并指出Gilt Group 8月份從《康得納旅行者》（Conde Nast Traveler）雜志挖來了凱特?麥克斯韋加盟其旅游博客與交易網(wǎng)站Jettsetter。當(dāng)格蘭杰提到梅班克還聘請(qǐng)了Esquire.com（《時(shí)尚先生》網(wǎng)站）的喬希?佩斯克茲擔(dān)任Gilt Groupe負(fù)責(zé)男性零售網(wǎng)站的設(shè)計(jì)總監(jiān)時(shí)，她望著坐在自己另一側(cè)的馬倫，同時(shí)對(duì)著麥克風(fēng)說道：“對(duì)不起，也許你應(yīng)該坐在我們中間的。”

????Facebook的記者項(xiàng)目經(jīng)理瓦迪姆?拉烏魯斯克討論了記者利用該網(wǎng)站的最佳途徑。他重點(diǎn)介紹了用戶向其他人開放個(gè)人主頁(yè)訂閱功能的利弊，創(chuàng)建粉絲頁(yè)面的操作方法以及時(shí)間軸的目的，這項(xiàng)功能即將發(fā)布。“對(duì)于記者而言，個(gè)人簡(jiǎn)介和訂閱將是最有用的功能。”

????《紐約時(shí)報(bào)》（New York Times）媒體記者布賴恩?斯特爾特在這漫長(zhǎng)的一天即將結(jié)束時(shí)才發(fā)言，但他的觀點(diǎn)令人印象深刻。“我們能從傾聽中受益，但回應(yīng)更會(huì)令我們受益良多。”他試圖回復(fù)每一個(gè)在Twitter上聯(lián)系他的人（他目前有88,398粉絲），因?yàn)樗J(rèn)為，如果與粉絲們建立聯(lián)系，他們將購(gòu)買《紐約時(shí)報(bào)》的可能性就越大。他告訴觀眾們要迎接對(duì)話，紙媒從業(yè)者不要再抗拒改變。“我向電腦中輸入的越多，得到的回報(bào)就越多。”斯特爾特還奉勸聽眾中的記者同行們，不要進(jìn)行自我審查，而應(yīng)該推銷自己腦中瘋狂的故事構(gòu)思，因?yàn)槿绻麤]有保留，就會(huì)擁有強(qiáng)大得多的力量。

????譯者：項(xiàng)航

????On a chilly morning last week, hundreds of journalists, advertisers and technologists gathered at The TimesCenter in New York for the Mashable Media Summit. Not surprisingly, tablets, laptops and smartphones were sprawled across laps, as Mashable's Founder and CEO, Pete Cashmere took the stage to make the opening remarks.

????Over the course of the day, speakers explored the growing overlap between journalism, technology and social media. Some of the key moments included:

????? Terry McDonell, editor of Sports Illustrated talked about the evolution of his magazine, while a screen displayed original sketches for the publication's iPad edition. "Sports is so ripe for the iPad tablet," McDonell said, noting that his team used to publish 5,000 pages a year. Now, the magazine's page count can reach up to 100,000, sometimes 200,000 a year. "Non of us have the same job we had three years ago."

????? Bloomberg West's anchor, Emily Chang sat down with Foursquare general manager Evan Cohen. Cohen himself admitted that he hadn't checked in when he arrived to the conference. To help remedy such oversights, Foursquare will soon be launching a check in reminder. Users will be able to click a tab and the service will save the name of, say, a restaurant their interested in trying. And, the next time that user is near the restaurant, Four Square will remind them that you wanted to go there months ago.

????? Mashable editor Lauren Indvik, Gilt Group founder Alexis Maybank, L2 researcher Maureen Mullen and Esquire's editor in chief David Granger discussed the new model of content and commerce. Granger talked up a new venture between Esquire and JC Penny, called Clad, an e-commerce fashion site for men. Maybank, meanwhile, stressed how important their editorial content is becoming, noting the company's hiring of Kate Maxwell from Conde Nast Traveler as Gilt Groupe's travel blog and deals site Jettsetter in August. When Granger mentioned that Maybank hired Josh Peskowitz from Esquire.com, as Gilt Groupe's style director for the men's retail site, she spoke into the microphone and said, "Sorry. Maybe you should have sat between us," looking to her other side at Mullen.

????? Vadim Lavrusik, Facebook's journalist program manager, discussed the best ways for journalists to take advantage of the site. He highlighted the benefits and disadvantages of enabling people to subscribe to your page, creating a fan page, and the purpose of the timeline, a feature which will be released shortly. "Profiles and subscribe are going to be the most useful for journalists that are posting as themselves," said Lavrusik.

????? New York Times Media reporter Brian Stelter, spoke towards the end of the long day, but made points that stuck with the audience. "We benefit when we listen, but we benefit even more when we respond." He tries to tweet back to every single person who writes him on twitter (he currently has 88,398 thousand followers,) because he thinks if he connects with his fans they will be more likely to pay for The New York Times. He told the audience to embrace conversation, and that print guys are no longer adverse to change. "The more I put into the machine, the more I get back," Stelter said. He also told the journalists in the audience not to self-censor themselves, and that you should pitch that crazy story idea you have because you have a lot more power if you don't hold back.