三開門及其他:另類車型大賞
車門上的花樣 ????現代汽車(Hyundai)最近火得不得了。它旗下的車型大受歡迎,供不應求,經銷商們甚至說道,現代的新車往往剛一到貨就被搶購一空了。 ????不過當我聽說現代最近推出了一款名叫“飛思”(Veloster)的運動緊湊車時,我不禁想道:現代公司難道沒有聽說過“奇門詛咒”這回事兒嗎(也就是說車門造得很奇怪的車型,銷量往往都上不去)? ????現代飛思這款車型有三個車門,駕駛員側有一個,另一側有兩個。這種不對稱設計倒是考慮到了實用性和造型的靈活性,但很可能危及它的市場銷量。 ????在汽車史上,還有一些車型采取了非主流的車門造型。有的是后開門,有的是前開門,有的車門外面沒有把手,有的甚至連門都省了。有些自認為在搞創新的設計人士就是不喜歡傳統的后方車門設計,多年來一直想玩花樣,結果還是沒能搞出什么名堂。 ????這顯然有蛇足之嫌。早初的設計已經很不錯了,還瞎折騰什么呢?消費者的眼睛是雪亮的,他們會懲罰汽車廠商那些做作的設計。 ????以下謹為大家列出幾款三門轎跑和其它幾款車門造型奇特的轎車。 |
Staged doors ????Hyundai has been on a tear lately, with its cars so popular and in such short supply that dealers like to say they are selling them off the truck. ????But when I heard about the latest Hyundai, a sporty compact called the Veloster, I thought to myself, "Hasn't it heard about the curse of the strange doors?" ????You see, the Veloster has one door on the driver's side and two doors on the passenger side for a total of three. It is an asymmetrical exercise in utility and styling flexibility that is likely to be at risk in the marketplace. ????The same goes for extra doors that don't follow the natural order of things because they are hinged in the rear and open to the front, don't have outside handles, or are otherwise compromised. People who think of themselves as automotive innovators have been fiddling with the basic rear-opening door formula for years without improving it ????It's liker trying to build a better paper clip. The original works fine; why mess with it? Customers know the difference -- and they will punish automakers for their unnatural acts. ????Herewith, a gallery of three-door coupes and other automotive oddities: |
現代飛思:2011年 ????韓國現代非常擅長把大家熟悉的某個概念加以發揮,把它做得更好。比如現代出品的緊湊型轎車伊蘭特(Elantra)和中型車索納塔(Sonata)這兩款車型,它們將中低端家用轎車提升到了前所未有的高度。 ????不過飛思走的卻是另一條路。這款三門車的理念,就是在不犧牲便捷性的前提下,塑造一款運動型轎跑的造型。這個設計雖然方便了駕駛員,但是由于出入后排座位不便,所以后排乘客還是要做出一些犧牲。飛思的銷量究竟如何,不久之后消費者們就會告訴我們答案。 |
Hyundai Veloster: 2011 ????The Korean automaker has a knack for taking a familiar concept and making it better. The compact Elantra and midsize Sonata raise the affordable family sedan to previously unattained levels. ????The Veloster drives off in a different direction, however. The idea behind its three-door concept is to provide sporty coupe styling without sacrificing convenience. But the design actually penalizes the driver at the expense of the passenger by not providing easy access to the rear seat. Customers will begin to cast their votes shortly. |