商界有女初長成：美國25歲以下的創業新星
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????小企業金算盤 ????inDinero 企業財務網站 ????年齡：21歲 ????InDinero網站為小企業提供一種追蹤企業財務狀況的新方式，它讓專業的財務顧問對企業賬戶進行關注，但是就像該網站承諾的那樣，“完全沒有難懂的會計行話”。 InDinero的共同創始人杰西卡?馬稱，InDinero的核心在于，小企業無需接受會計培訓，便可享受InDinero的財務咨詢服務。 ????2010年7月，杰西卡?馬和她的室友安迪?蘇在加州大學伯克利分校（U.C. Berkeley）的宿舍里推出了Indinero，后來她們從宿舍搬到了校外的一幢房子里，用客廳作為辦公室 （現在InDinero已經有了自己的辦公室，不過杰西卡表示，她和她的閨蜜創始人現在仍然是室友）。2010年9月，這家公司從YouTube的共同創始人喬德?卡林和知名種子基金Y Combinator那里募集到了100萬美元的投資。 ????如今，這家公司已經有了6名員工，使用它的服務器的企業客戶超過20,000家，迄今共通過InDinero進行了250多萬次交易。該公司最近剛剛開始對服務進行收費，價格分別是每月19.95美元、29.95美元和49.95美元，費用取決于客戶公司的交易量。杰西卡稱，InDinero打算在未來幾個月里“加大油門”，通過社交媒體、搜索引擎營銷、產品內口碑營銷（對向他人推介本產品的客戶提供激勵）來打響知名度。杰西卡預計隨著營銷力度的加大，InDinero的規模可以快速擴展到現在的五倍。 |
????Jessica Mah ????inDinero ????Age: 21 ????InDinero offers small businesses a way to track their finances by inputting their accounts with the attention of a financial advisor, but "completely free of accounting jargon," as its website promises. This emphasis on providing a service for small businesses without accounting training is at the core of inDinero, says co-founder Jessica Mah. ????Mah launched inDinero out of her dorm room at U.C. Berkeley with classmate Andy Su in July 2010, before moving into a house and using its living room as its office (inDinero has its own offices now, but Mah says the two co-founders remain roomies). That September, the company raised $1 million from investors such as YouTube co-founder Jawed Karim and Y Combinator, the famous seed venture fund for tech start-ups. ????Today, the company has six employees and over 20,000 businesses using its servers, with over 2.5 million transactions carried out. The company only just began charging for its services: $19.95, $29.95, or $49.95 per month, depending on a company's amount of transactions. Mah says inDinero plans to "step on the gas pedal" in the next few months, increasing its public profile through social media, search engine marketing, and in-product word-of-mouth (incentivized referrals by customers). Mah estimates that with expanded marketing, inDinero can quickly grow five-fold. |
