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商界有女初長成:美國25歲以下的創(chuàng)業(yè)新星

商界有女初長成:美國25歲以下的創(chuàng)業(yè)新星

ALEX KONRAD 2011-10-11
從羽翼未豐的家政女王,到開著卡車送三明治的機車少女,這八位年輕女性為下一波創(chuàng)業(yè)風潮樹立了榜樣。

????Tavi Gevinson

????時尚小魔頭

???《新人》時尚雜志

????年齡:15歲

????泰薇?蓋文森是時尚設計師和評論人眼中的紅人,她的博客《時尚新人》(Style Rookie)也受到了博友的追捧。泰薇現(xiàn)在依舊在寫博客,不過她還推出了一本名叫《新人》(Rookie)的在線雜志。談到這項事業(yè)的時候,泰薇表現(xiàn)得很謙虛。不過可千萬不要小瞧她:泰薇在博客上宣布了做雜志的計劃后,短短10天之內(nèi),她就收到了2,900封電子郵件申請,要求加入她的撰稿團隊。

????泰薇希望能通過《新人》雜志在時尚、女權主義以及少女的人生問題方面提供一些嚴肅、“誠實”的內(nèi)容。這很像簡?布拉特開辦的《Sassy》雜志,它在上世紀80年代和90年代早期向女權主義者提供了一股清新的空氣。簡?布拉特也是泰薇的顧問之一,不過泰薇決定不與布拉特的東家Say Media合作,以便保持對雜志的控制權。

????今年年僅15歲的泰薇顯然有著非常廣泛的人脈,最近《新人》雜志發(fā)表的文章有不少出自大腕的手筆,比如電影《榮譽小姐》(Bridesmaids)的導演保羅?費格撰寫的初吻故事,十分動人;還有美劇《公園娛樂》(Parks & Recreation)的女演員奧普瑞?普拉扎的專訪;另外喬斯?文登、佐伊?丹斯切爾、丹?薩維奇和杰克?布萊克等名人也紛紛在《新人》上撰文。

????下一步何去何從?泰薇打算辦一本半年刊,用來展示網(wǎng)站的文章、照片和插畫。不過她并不愿意把她花在《新人》雜志上的心血稱為一份“工作”。她說:“它現(xiàn)在給我的感覺還不像是一樁生意”。雖然這個網(wǎng)站也獲得了一些廣告銷售收入,不過今年泰薇和她的主編都不打算拿薪水。“我在做雜志的過程中已經(jīng)獲得了很多創(chuàng)造的滿足感?!?/p>

????Tavi Gevinson

??? Rookie Magazine

????Age: 15

????Tavi Gevinson is a darling among fashion designers, critics, and long-time readers of her blog, Style Rookie. Gevinson maintains her blog, but now has launched an online publication, Rookie magazine. Gevinson is modest about the venture, but don't be fooled: After announcing her plans to launch the online mag through her blog, she received 2,900 email submissions to join her writing team within 10 days.

????With Rookie, Gevinson says she wants to offer no-nonsense, "honest" content about fashion, feminism, and life issues for girls -- much like Jane Pratt's Sassy provided a breath of fresh air for feministas in the 1980s and early `90s. Though Pratt is one of Gevinson's advisors, the young editor chose not to work with Say Media, which publishes Pratt, so she could maintain control of her effort.

????The 15 year-old Gevinson is certainly connected; recent Rookie posts include a dramatic first kiss tale by Bridesmaids director Paul Feig, an interview with actress Aubrey Plaza of Parks & Recreation, and guest contributions from Joss Whedon, Zooey Deschanel, Dan Savage, and Jack Black.

????What's next? Gevinson has her sights on showcasing the site's writing, photography, and illustrations in a semi-annual print issue. Just the same, she is reluctant to call her work at Rookie a job. "It doesn't feel like a business right now," she says. Although the site earns revenue from ad sales, neither Gevinson nor her editorial director plan to draw a salary this year. "I get a lot of creative satisfaction out of doing it."

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