????就在幾年前，馬克?扎克伯格還很少公開露面。而每當他面對眾人時，常常因為不善表達遭到尖刻批評。作為一名超級極客，他現(xiàn)在仍然不擅長當眾演說。然而，上周四他在f8大會上發(fā)表的主題演講表明，他在這方面大有進步。更重要的是，大家現(xiàn)在更愿意接受他，甚至崇拜他。一點時間加上幾十億美元的能量真可謂驚人。

????既然史蒂夫?喬布斯已經(jīng)把大權(quán)移交他人，馬克?扎克伯格能否接替喬布斯，成為技術(shù)界的搖滾明星？現(xiàn)在看起來，在制造神秘感和莊嚴感方面，扎克伯格永遠也無法與喬布斯匹敵，而正是這份神秘感和莊嚴感使得蘋果（Apple）的主題演講成為很多人必看的節(jié)目。扎克伯格身上的書生氣還是太重了點。事實上，作為一名公眾演說者，扎克伯格往往顯得聰明勤奮有余，社交技能不足。

????不過，史蒂夫?喬布斯本身也不是一位多么出色的公眾演說者。他不是通過雄辯征服聽眾，而是通過把控節(jié)奏以及逐漸累積戲劇感。他與扎克伯格一樣，是個超級極客，只不過是另一種類型的：他吹毛求疵，有時甚至令人討厭。他有著漆黑的雙眸和一頭濃密的黑發(fā)，在上世紀七、八十年代，他是一個夢想成就一番事業(yè)的壞小子。一方面，他致力于不折不扣地追求品質(zhì)；另一方面，他又有著“暴君”之名，這一切都令聽眾興奮不已。

????隨著喬布斯的逐漸成長，他在公開演說方面取得了長足進步，直至成為科技界毫無爭議的，最具鼓動力的“搖滾巨星”（確實如此，請原諒我這樣贊美他）。他就像《肥佬教授》（Nutty Professor）里那位可以隨意變身的萬人迷。當然，并不是艾迪?墨菲主演的萬人迷，而是杰瑞?劉易斯所飾演的萬人迷。雖然他驕傲自大，但我們都身不由己地強迫自己對他頂禮膜拜。

????據(jù)稱扎克伯格也有些類似的“神經(jīng)”特質(zhì)，也許他能接過喬布斯的衣缽，成為科技界的頭號極客。但他們兩人又會有所不同。除了他們個人方面的差距，在公司方面也有不同：蘋果產(chǎn)品總是美感的代名詞。它們是我們觸手可及并為之傾倒的實物產(chǎn)品。Facebook同樣很偉大，不過沒有誰會將其和“美感”聯(lián)系到一起。蘋果的產(chǎn)品以及喬布斯的個性特點賦予他一種莊嚴感，而正是這種莊嚴感使得其主題演講成為大事，而他本人則成為人們的焦點。（更別提蘋果發(fā)布的通告總是給人驚喜，而Facebook的則常常令人生氣。）

????扎克伯格并不具備喬布斯的優(yōu)勢。現(xiàn)在似乎也找不出其他人能取代喬布斯。扎克伯格也許不能成為萬人迷，但他能按照自己的方式成為一名極具鼓動力的演說家。他現(xiàn)在正朝這個方向努力。雖然喬布斯的言語充滿詩意而扎克伯格則言談平淡無味，但扎克伯格已經(jīng)開始學著調(diào)動人們的激情，而不僅僅是利用他們圖方便的想法。

????在f8大會上，扎克伯格在其主題演講結(jié)束時說道：“我們處于技術(shù)和社會問題的交匯處。”這話稍稍有些繁冗，但方向是對的。或許再過上一兩年，他也能說出喬布斯在3月份推介iPad 2所作的演說中給出的結(jié)束語：“蘋果從骨子里認為光靠技術(shù)還不夠。只有當技術(shù)與文理學科結(jié)合，與人文學科結(jié)合，才能產(chǎn)生令人們的心靈歌唱的產(chǎn)品。”

????扎克伯克可能永遠也說不出這樣的話。不過我們也不會苛求。

????譯者：項航

????Just a couple of years ago, Mark Zuckerberg made few public appearances. When he did appear before a crowd, he often drew snarky criticism for his difficulty expressing himself. As an ubergeek, he's still an unlikely public speaker. And yet his keynote at Thursday's f8 conference shows how far he's come and -- more to the point -- how much more willing people are to accept and even idolize him. It's amazing what a little time and a few billion dollars can do.

????Now that Steve Jobs has handed over the reins to another, can Mark Zuckerberg take his place as the tech world's, forgive me, rock star? It seems unlikely that he'll ever match Jobs in terms of delivering the mystery and gravitas that made Apple (AAPL) keynotes appointment viewing. There may still be too much Professor Frink in him. Indeed, as a public speaker, Zuckerberg is often still too much like the character Frink was based on: The Nutty Professor. Not the Eddie Murphy Nutty Professor -- the Jerry Lewis Nutty Professor. The funny one. The brainiac lacking in social skills.

????Steve Jobs has never been a particularly good public speaker himself. He electrified audiences not with oratory, but with pacing and a slowly building sense of drama. He's as big a geek as Zuckerberg, but of a different type: the hypercritical, even sometimes nasty type. With his dark eyes and mane of dark hair, he was sort of bad-boy dreamy in the '70s and '80s when he was establishing himself. His uncompromising dedication to quality and his reputation for being something of a tyrant shot through like electricity.

????As he grew into himself, he got much better at public speaking until he became downright inspirational, and indisputably the tech industry's (really, please forgive me) rock star. He became Nutty Professor alter-ego Buddy Love. Not the Eddie Murphy Buddy Love -- the Jerry Lewis Buddy Love. The cocky one who we nevertheless felt compelled to watch and admire.

????Zuckerberg, who reportedly has some of his own jerky qualities, might well be the one to take Jobs' place as Top Geek. But it won't be the same. Besides the differences between the two men, there's also this: Apple's products are things of beauty. They're objects that we can handle and admire. Facebook's great and all but nobody's ever going to refer to it as "beautiful." Apple's products, along with Jobs' personality traits, are what gave him the gravitas that made his keynotes Momentous Events, with all eyes on Steve. (Not to mention, Apple's announcements tend to wow, whereas Facebook's tend to rile.)

????Zuckerberg doesn't have that advantage. Still, no other candidates seem likely to take Jobs' place. Zuckerberg might never be Buddy Love, but he might be able to become an inspirational figure in his own right. He's on his way already. He's still prosaic where Jobs is poetic, but he's starting to learn to appeal to people's aspirations, not just their pedestrian desires for convenience.

????At the end of his f8 speech Zuckerberg said: "We exist at the intersection of technology and social issues." Slightly clunky, but on the right track. Maybe in another year or two, he'll be able to manage something like what Jobs said in wrapping up his speech introducing the iPad 2 in March: "It's in Apple's DNA that technology alone is not enough. It's technology married with liberal arts, married with the humanities that yields the results that makes our hearts sing."

????He may never be able to pull off saying something like that. But, we'll take what we can get.