大樹底下好乘涼：蘋果催生的商機
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iPad上的大廚寶典 公司名稱：Corpus Collusion: The Recipe Box 所在地：加州奧克蘭 網站：therecipeboxapp.com ????經驗豐富的廚師都經常從雜志上摘抄、從網站上打印或者從報紙邊角剪下食譜，可要歸納整理這些雜亂的食譜可不容易，由此，Corpus Collusion公司為iPad開發的The Recipe Box就有了用武之地。 ????今年2月份面世以來，這款應用已經獲得了《波士頓環球報》（Boston Globe）食品版和《華爾街日報》（Wall Street Journal）的正面報道。當然，如果沒有iPad，這一切無從談起。 ????Corpus Collusion掌門人凱西?塔菲爾稱：“iPad剛剛推出時已經有一款食譜軟件，但我最好的朋友不喜歡它，問我能不能為她打造一款更好的軟件。” ????塔菲爾曾為蘋果效力近十年，從事營銷工作，在Apple.com上管理產品發布和廣告攻勢的多年辛苦終于得到了回報。 ????“營業不到一年時間，我和合伙人已能憑借這款應用的收入做到了自給自足，這個成績相當不多，”她說，“多數公司都沒有這么順利。目前，我們還在自謀出路，沒有獲得投資。但是，完全不依靠風險投資和天使投資人的幫助就能取得目前的成績，我們同樣非常滿意。” ????譯者：小宇 |
Cooking up profits Company: Corpus Collusion: The Recipe Box Location: Oakland, Calif. Website: therecipeboxapp.com ????As any seasoned home cook knows, it's tough to keep track of recipes ripped out of magazines, printed out from websites or clipped from newspapers. That's where The Recipe Box iPad software, from Corpus Collusion, comes in. ????Since its February release the app has gotten positive ink in the Boston Globe's food section, as well as the Wall Street Journal. This success would not be possible without the iPad, of course. ????"When the iPad came out, my best friend didn't like the recipe software available and wondered if I'd help her make better software," said Corpus Collusion principal Kathy Tafel. ????Tafel worked for Apple for almost a decade in marketing. All those long hours managing product launches and ad campaigns on Apple.com finally paid off. ????"I think it's great that my partner and I are self-sufficient on income from the app after being in business for not even a year," she said. "Most businesses can't say that. We're bootstrapping ourselves, and are not exactly rolling in cash. But it also feels good to have made something without VC or angel investment." |
